How Do Information Content and Structure Influence Kinesthetic Learning? An Empirical Perspective from Recipe Analysis

Quanchen Liu, Bingqing Xiong, Zhao Cai, Eric T.K. Lim, Chee-Wee Tan, Pengzhu Zhang

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


The prevalence of Communities of Practice Platforms (CoPs) enables learners to acquire practical skillsets corresponding to their interests. However, the effects of online pedagogical content design on kinesthetic learning remains underexplored. To this end, we extend extant literature by advancing content richness and structure clarity as antecedents influencing kinesthetic learners’ digestibility of contents, culminating in differential kinesthetic learning outcomes. To validate our hypothesized relationships, we collected data from a leading Chinese recipe sharing platform. Whereas content richness is measured in terms of its readability, verb richness, and prototypicality, structure clarity is operationalized as block structure, block quantity and block regularity. Employing a machine learning model, we simulated and tested learners’ digestibility of a recipe containing both image and text. Plans for future research beyond this short paper are also discussed.
Original languageEnglish
Title of host publicationPACIS 2022 Proceedings
Number of pages9
Place of PublicationAtlanta, GA
PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
Publication date2022
Article number215
Publication statusPublished - 2022
EventThe 26th Pacific Asia Conference on Information Systems. PACIS 2022 - Virtual, WWW
Duration: 5 Jul 20229 Jul 2022
Conference number: 26


ConferenceThe 26th Pacific Asia Conference on Information Systems. PACIS 2022
Internet address


  • Online communitites of practice
  • Online kinesthetic learning
  • Content richness
  • Structure clarity

Cite this