How Digital Platforms Compete Against Diverse Rivals

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Abstract

Digital platform competition is an ongoing and unpredictable endeavor with platforms competing simultaneously against diverse competitors on several battlefronts. Based on a study of MobilePay, a prominent digital payment platform in Denmark, we propose the Digital Platform Competition Grid, which outlines four competitive approaches that platform owners can take when facing competitors with diverse characteristics. Within each approach, a platform owner can mix and match several competitive actions when competing offensively or defensively on various battlefronts.
Original languageEnglish
Article number7
JournalMIS Quarterly Executive
Volume20
Issue number4
Pages (from-to)275-295
Number of pages21
ISSN1540-1960
DOIs
Publication statusPublished - Dec 2021

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