How Digital Platforms Compete Against Diverse Rivals

Kalina Staykova, Jan Damsgaard

Research output: Contribution to journalJournal articleResearchpeer-review

137 Downloads (Pure)


Digital platform competition is an ongoing and unpredictable endeavor with platforms competing simultaneously against diverse competitors on several battlefronts. Based on a study of MobilePay, a prominent digital payment platform in Denmark, we propose the Digital Platform Competition Grid, which outlines four competitive approaches that platform owners can take when facing competitors with diverse characteristics. Within each approach, a platform owner can mix and match several competitive actions when competing offensively or defensively on various battlefronts.
Original languageEnglish
Article number7
JournalMIS Quarterly Executive
Issue number4
Pages (from-to)275-295
Number of pages21
Publication statusPublished - Dec 2021

Cite this