Abstract
Digital platform competition is an ongoing and unpredictable endeavor with platforms competing simultaneously against diverse competitors on several battlefronts. Based on a study of MobilePay, a prominent digital payment platform in Denmark, we propose the Digital Platform Competition Grid, which outlines four competitive approaches that platform owners can take when facing competitors with diverse characteristics. Within each approach, a platform owner can mix and match several competitive actions when competing offensively or defensively on various battlefronts.
Original language | English |
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Article number | 7 |
Journal | MIS Quarterly Executive |
Volume | 20 |
Issue number | 4 |
Pages (from-to) | 275-295 |
Number of pages | 21 |
ISSN | 1540-1960 |
DOIs | |
Publication status | Published - Dec 2021 |