How COVID-19 Puts Spotlight on Borders and Impacts Global Strategy

Phillip C. Nell, Esther Tippmann

Research output: Other contributionNet publication - Internet publicationCommunication


Faculty insight. Globalization has been misperceived for a long time: there have always been strong forces against globalization, and these forces will persist. The COVID-19 crisis makes this very evident: there is a spotlight on borders and differences across borders. Due to the immediate and massive effect of COVID-19 for international business activity, there will be lasting implications for the global strategy of firms, including their subsidiaries.
Original languageEnglish
Publication date4 Feb 2021
Place of PublicationVienna
PublisherWirtschafts Universität Wien (WU)
Publication statusPublished - 4 Feb 2021

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