How COVID-19 Puts Spotlight on Borders and Impacts Global Strategy

Phillip C. Nell; Esther Tippmann

How COVID-19 Puts Spotlight on Borders and Impacts Global Strategy

Phillip C. Nell, Esther Tippmann

Department of Strategy and Innovation

Research output: Other contribution › Net publication - Internet publication › Communication

Abstract

Faculty insight. Globalization has been misperceived for a long time: there have always been strong forces against globalization, and these forces will persist. The COVID-19 crisis makes this very evident: there is a spotlight on borders and differences across borders. Due to the immediate and massive effect of COVID-19 for international business activity, there will be lasting implications for the global strategy of firms, including their subsidiaries.

Original language	English
Publication date	4 Feb 2021
Place of Publication	Vienna
Publisher	Wirtschafts Universität Wien (WU)
Publication status	Published - 4 Feb 2021

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AB - Faculty insight. Globalization has been misperceived for a long time: there have always been strong forces against globalization, and these forces will persist. The COVID-19 crisis makes this very evident: there is a spotlight on borders and differences across borders. Due to the immediate and massive effect of COVID-19 for international business activity, there will be lasting implications for the global strategy of firms, including their subsidiaries.

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