How Cost Reduction and Change of Technology Significantly Changed the Demand of a Product: Case Story Based on Daily Demand Data from 2012-2016

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Senior leadership can influence a direct report through incentives and communication. Financial incentives are credible and precisely specified, but offer limited flexibility, whereas communication is flexible, but lacks precision and must be deemed credible to affect a direct report’s actions. We study senior leadership who seeks to add an initiative to their portfolio. Early on, its potential to create value is not well-understood, however, senior leadership eventually obtains knowledge on its potential which they may communicate to their direct report.
Original languageEnglish
Publication date2016
Publication statusPublished - 2016
Event2016 INFORMS Annual Meeting - Nashville, United States
Duration: 13 Nov 201616 Nov 2016


Conference2016 INFORMS Annual Meeting
Country/TerritoryUnited States
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