How Cost Reduction and Change of Technology Significantly Changed the Demand of a Product: Case Story Based on Daily Demand Data from 2012-2016

Eric Bentzen

How Cost Reduction and Change of Technology Significantly Changed the Demand of a Product: Case Story Based on Daily Demand Data from 2012-2016

Department of Operations Management

Research output: Contribution to conference › Paper › Research › peer-review

Abstract

Senior leadership can influence a direct report through incentives and communication. Financial incentives are credible and precisely specified, but offer limited flexibility, whereas communication is flexible, but lacks precision and must be deemed credible to affect a direct report’s actions. We study senior leadership who seeks to add an initiative to their portfolio. Early on, its potential to create value is not well-understood, however, senior leadership eventually obtains knowledge on its potential which they may communicate to their direct report.

Original language	English
Publication date	2016
Publication status	Published - 2016
Event	2016 INFORMS Annual Meeting - Nashville, United States Duration: 13 Nov 2016 → 16 Nov 2016 http://meetings2.informs.org/wordpress/nashville2016/

Conference

Conference	2016 INFORMS Annual Meeting
Country/Territory	United States
City	Nashville
Period	13/11/2016 → 16/11/2016
Internet address	http://meetings2.informs.org/wordpress/nashville2016/

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Cite this

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