How Cost Reduction and Change of Technology Significantly Changed the Demand of a Product

Case Story Based on Daily Demand Data from 2012-2016

Research output: Contribution to conferencePaperResearchpeer-review

Abstract

Senior leadership can influence a direct report through incentives and communication. Financial incentives are credible and precisely specified, but offer limited flexibility, whereas communication is flexible, but lacks precision and must be deemed credible to affect a direct report’s actions. We study senior leadership who seeks to add an initiative to their portfolio. Early on, its potential to create value is not well-understood, however, senior leadership eventually obtains knowledge on its potential which they may communicate to their direct report.
Original languageEnglish
Publication date2016
Publication statusPublished - 2016
Event2016 INFORMS Annual Meeting - Nashville, United States
Duration: 13 Nov 201616 Nov 2016
http://meetings2.informs.org/wordpress/nashville2016/

Conference

Conference2016 INFORMS Annual Meeting
CountryUnited States
CityNashville
Period13/11/201616/11/2016
Internet address

Cite this

@conference{1af971a9b8cf447ca91f30cbff84cbe9,
title = "How Cost Reduction and Change of Technology Significantly Changed the Demand of a Product: Case Story Based on Daily Demand Data from 2012-2016",
abstract = "Senior leadership can influence a direct report through incentives and communication. Financial incentives are credible and precisely specified, but offer limited flexibility, whereas communication is flexible, but lacks precision and must be deemed credible to affect a direct report’s actions. We study senior leadership who seeks to add an initiative to their portfolio. Early on, its potential to create value is not well-understood, however, senior leadership eventually obtains knowledge on its potential which they may communicate to their direct report.",
author = "Eric Bentzen",
year = "2016",
language = "English",
note = "null ; Conference date: 13-11-2016 Through 16-11-2016",
url = "http://meetings2.informs.org/wordpress/nashville2016/",

}

How Cost Reduction and Change of Technology Significantly Changed the Demand of a Product : Case Story Based on Daily Demand Data from 2012-2016. / Bentzen, Eric.

2016. Paper presented at 2016 INFORMS Annual Meeting, Nashville, United States.

Research output: Contribution to conferencePaperResearchpeer-review

TY - CONF

T1 - How Cost Reduction and Change of Technology Significantly Changed the Demand of a Product

T2 - Case Story Based on Daily Demand Data from 2012-2016

AU - Bentzen, Eric

PY - 2016

Y1 - 2016

N2 - Senior leadership can influence a direct report through incentives and communication. Financial incentives are credible and precisely specified, but offer limited flexibility, whereas communication is flexible, but lacks precision and must be deemed credible to affect a direct report’s actions. We study senior leadership who seeks to add an initiative to their portfolio. Early on, its potential to create value is not well-understood, however, senior leadership eventually obtains knowledge on its potential which they may communicate to their direct report.

AB - Senior leadership can influence a direct report through incentives and communication. Financial incentives are credible and precisely specified, but offer limited flexibility, whereas communication is flexible, but lacks precision and must be deemed credible to affect a direct report’s actions. We study senior leadership who seeks to add an initiative to their portfolio. Early on, its potential to create value is not well-understood, however, senior leadership eventually obtains knowledge on its potential which they may communicate to their direct report.

UR - http://www.abstractsonline.com/pp8/#!/4182/presentation/27375

M3 - Paper

ER -