Senior leadership can influence a direct report through incentives and communication. Financial incentives are credible and precisely specified, but offer limited flexibility, whereas communication is flexible, but lacks precision and must be deemed credible to affect a direct report’s actions. We study senior leadership who seeks to add an initiative to their portfolio. Early on, its potential to create value is not well-understood, however, senior leadership eventually obtains knowledge on its potential which they may communicate to their direct report.
|Publication status||Published - 2016|
|Event||2016 INFORMS Annual Meeting - Nashville, United States|
Duration: 13 Nov 2016 → 16 Nov 2016
|Conference||2016 INFORMS Annual Meeting|
|Period||13/11/2016 → 16/11/2016|
Bentzen, E. (2016). How Cost Reduction and Change of Technology Significantly Changed the Demand of a Product: Case Story Based on Daily Demand Data from 2012-2016. Paper presented at 2016 INFORMS Annual Meeting, Nashville, United States.