Abstract
Trust not only relates to customer trust in individual financial companies (i.e., narrow-scope trust) but also relates to the broader business context in which consumers carry out their financial decisions (i.e., broad-scope trust). Based on two surveys comprising 1,155 bank consumers and 764 pension consumers, respectively, the results of this study indicate that broad-scope trust negatively moderates relations between knowledge and financial healthiness and between cognitive effort and financial healthiness. In addition, it is demonstrated that broad-scope trust negatively influences cognitive effort and positively influences financial healthiness.
| Original language | English |
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| Title of host publication | The Proceedings of 13th International Conference Marketing Trends, 2014, Venice |
| Editors | Jean-Claude Andreani, Umberto Collesei |
| Number of pages | 11 |
| Place of Publication | Paris |
| Publisher | Marketing Trends Association |
| Publication date | 2014 |
| ISBN (Electronic) | 9782953281125 |
| Publication status | Published - 2014 |
| Event | The 13th International Marketing Trends Conference - Venice, Italy Duration: 24 Jan 2014 → 25 Jan 2014 Conference number: 13 http://www.marketing-trends-congress.com/archives/2014/index.html |
Conference
| Conference | The 13th International Marketing Trends Conference |
|---|---|
| Number | 13 |
| Country/Territory | Italy |
| City | Venice |
| Period | 24/01/2014 → 25/01/2014 |
| Internet address |