Trust not only relates to customer trust in individual financial companies (i.e., narrow-scope trust) but also relates to the broader business context in which consumers carry out their financial decisions (i.e., broad-scope trust). Based on two surveys comprising 1,155 bank consumers and 764 pension consumers, respectively, the results of this study indicate that broad-scope trust negatively moderates relations between knowledge and financial healthiness and between cognitive effort and financial healthiness. In addition, it is demonstrated that broad-scope trust negatively influences cognitive effort and positively influences financial healthiness.
|Title of host publication||The Proceedings of 13th International Conference Marketing Trends, 2014, Venice|
|Editors||Jean-Claude Andreani, Umberto Collesei|
|Number of pages||11|
|Place of Publication||Paris|
|Publisher||Marketing Trends Association|
|Publication status||Published - 2014|
|Event||The 13th International Marketing Trends Conference - Venice, Italy|
Duration: 24 Jan 2014 → 25 Jan 2014
Conference number: 13
|Conference||The 13th International Marketing Trends Conference|
|Period||24/01/2014 → 25/01/2014|
Hansen, T. (2014). How Consumer Trust in Financial Institutions Influences Relationships Between Knowledge, Cognitive Effort and Financial Healthiness. In J-C. Andreani, & U. Collesei (Eds.), The Proceedings of 13th International Conference Marketing Trends, 2014, Venice Paris: Marketing Trends Association.