How Consumer Trust in Financial Institutions Influences Relationships Between Knowledge, Cognitive Effort and Financial Healthiness

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


Trust not only relates to customer trust in individual financial companies (i.e., narrow-scope trust) but also relates to the broader business context in which consumers carry out their financial decisions (i.e., broad-scope trust). Based on two surveys comprising 1,155 bank consumers and 764 pension consumers, respectively, the results of this study indicate that broad-scope trust negatively moderates relations between knowledge and financial healthiness and between cognitive effort and financial healthiness. In addition, it is demonstrated that broad-scope trust negatively influences cognitive effort and positively influences financial healthiness.
Original languageEnglish
Title of host publicationThe Proceedings of 13th International Conference Marketing Trends, 2014, Venice
EditorsJean-Claude Andreani, Umberto Collesei
Number of pages11
Place of PublicationParis
PublisherMarketing Trends Association
Publication date2014
ISBN (Electronic)9782953281125
Publication statusPublished - 2014
EventThe 13th International Marketing Trends Conference - Venice, Italy
Duration: 24 Jan 201425 Jan 2014
Conference number: 13


ConferenceThe 13th International Marketing Trends Conference
Internet address

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