How Adidas Found Its Second Wind

Nicholas Ind, Oriol Iglesias, Majken Schultz

Research output: Contribution to journalJournal articleResearch


The sportswear giant's embrace of its heritage shows how reconnecting with the past can inspire a company's future.
Original languageEnglish
Article number00352
JournalStrategy + Business
Issue number80
Number of pages8
Publication statusPublished - 24 Aug 2015

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