How Adidas Found Its Second Wind

Nicholas Ind, Oriol Iglesias, Majken Schultz

Research output: Contribution to journalJournal article


The sportswear giant's embrace of its heritage shows how reconnecting with the past can inspire a company's future.
Original languageEnglish
Article number00352
JournalStrategy + Business
Issue number80
Number of pages8
Publication statusPublished - 24 Aug 2015

Cite this

Ind, N., Iglesias, O., & Schultz, M. (2015). How Adidas Found Its Second Wind. Strategy + Business, (80), [00352].