Home in the Making

How Products and Consumption Experiences Contribute to Migrant's Construction of "Home Beyond Home"

Maria Kreuzer, Sylvia von Wallpach, Hans Muehlbacher, Bettina Sax

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Abstract

In a context of unprecedented migration home reaches high relevance. This study aims at understanding the (re-)construction of home by first generation consumer migrants. The findings provide insights into consumers’ (re-)construction of various dimensions of home and identify “inner home” as a new dimension in the context of consumer migration.
Original languageEnglish
Title of host publication2016 Global Marketing Conference at Hong Kong Proceedings
EditorsJuran Kim
Place of PublicationChangwon
PublisherGlobal Alliance of Marketing & Management Associations
Publication date2016
Pages620-631
DOIs
Publication statusPublished - 2016
Event2016 Global Marketing Conference at Hong Kong: Bridging Asia and the World: Global Platform for Interface between Marketing and Management - Hong Kong, Hong Kong
Duration: 21 Jul 201624 Jul 2016
http://gmcproceedings.net/index.html

Conference

Conference2016 Global Marketing Conference at Hong Kong
CountryHong Kong
CityHong Kong
Period21/07/201624/07/2016
Internet address

Keywords

  • Home
  • Product experience
  • Consumption experience
  • Home beyond home

Cite this

Kreuzer, M., von Wallpach, S., Muehlbacher, H., & Sax, B. (2016). Home in the Making: How Products and Consumption Experiences Contribute to Migrant's Construction of "Home Beyond Home". In J. Kim (Ed.), 2016 Global Marketing Conference at Hong Kong Proceedings (pp. 620-631). Changwon: Global Alliance of Marketing & Management Associations. https://doi.org/10.15444/GMC2016.05.05.02
Kreuzer, Maria ; von Wallpach, Sylvia ; Muehlbacher, Hans ; Sax, Bettina. / Home in the Making : How Products and Consumption Experiences Contribute to Migrant's Construction of "Home Beyond Home". 2016 Global Marketing Conference at Hong Kong Proceedings. editor / Juran Kim. Changwon : Global Alliance of Marketing & Management Associations, 2016. pp. 620-631
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Kreuzer, M, von Wallpach, S, Muehlbacher, H & Sax, B 2016, Home in the Making: How Products and Consumption Experiences Contribute to Migrant's Construction of "Home Beyond Home". in J Kim (ed.), 2016 Global Marketing Conference at Hong Kong Proceedings. Global Alliance of Marketing & Management Associations, Changwon, pp. 620-631, Hong Kong, Hong Kong, 21/07/2016. https://doi.org/10.15444/GMC2016.05.05.02

Home in the Making : How Products and Consumption Experiences Contribute to Migrant's Construction of "Home Beyond Home". / Kreuzer, Maria; von Wallpach, Sylvia; Muehlbacher, Hans; Sax, Bettina.

2016 Global Marketing Conference at Hong Kong Proceedings. ed. / Juran Kim. Changwon : Global Alliance of Marketing & Management Associations, 2016. p. 620-631.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

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Kreuzer M, von Wallpach S, Muehlbacher H, Sax B. Home in the Making: How Products and Consumption Experiences Contribute to Migrant's Construction of "Home Beyond Home". In Kim J, editor, 2016 Global Marketing Conference at Hong Kong Proceedings. Changwon: Global Alliance of Marketing & Management Associations. 2016. p. 620-631 https://doi.org/10.15444/GMC2016.05.05.02