Home in the Making: How Products and Consumption Experiences Contribute to Migrant's Construction of "Home Beyond Home"

Maria Kreuzer; Sylvia von Wallpach; Hans Muehlbacher; Bettina Sax

doi:10.15444/GMC2016.05.05.02

Home in the Making: How Products and Consumption Experiences Contribute to Migrant's Construction of "Home Beyond Home"

Maria Kreuzer, Sylvia von Wallpach, Hans Muehlbacher, Bettina Sax

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Abstract

In a context of unprecedented migration home reaches high relevance. This study aims at understanding the (re-)construction of home by first generation consumer migrants. The findings provide insights into consumers’ (re-)construction of various dimensions of home and identify “inner home” as a new dimension in the context of consumer migration.

Original language	English
Title of host publication	2016 Global Marketing Conference at Hong Kong Proceedings
Editors	Juran Kim
Place of Publication	Changwon
Publisher	Global Alliance of Marketing & Management Associations
Publication date	2016
Pages	620-631
DOIs	https://doi.org/10.15444/GMC2016.05.05.02
Publication status	Published - 2016
Event	2016 Global Marketing Conference at Hong Kong: Bridging Asia and the World: Global Platform for Interface between Marketing and Management - Hong Kong, Hong Kong Duration: 21 Jul 2016 → 24 Jul 2016 http://gmcproceedings.net/index.html

Conference

Conference	2016 Global Marketing Conference at Hong Kong
Country/Territory	Hong Kong
City	Hong Kong
Period	21/07/2016 → 24/07/2016
Internet address	http://gmcproceedings.net/index.html

Keywords

Home
Product experience
Consumption experience
Home beyond home

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Cite this

Kreuzer, M., von Wallpach, S., Muehlbacher, H., & Sax, B. (2016). Home in the Making: How Products and Consumption Experiences Contribute to Migrant's Construction of "Home Beyond Home". In J. Kim (Ed.), 2016 Global Marketing Conference at Hong Kong Proceedings (pp. 620-631). Global Alliance of Marketing & Management Associations. https://doi.org/10.15444/GMC2016.05.05.02

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Kreuzer, M, von Wallpach, S, Muehlbacher, H & Sax, B 2016, Home in the Making: How Products and Consumption Experiences Contribute to Migrant's Construction of "Home Beyond Home". in J Kim (ed.), 2016 Global Marketing Conference at Hong Kong Proceedings. Global Alliance of Marketing & Management Associations, Changwon, pp. 620-631, 2016 Global Marketing Conference at Hong Kong, Hong Kong, Hong Kong, 21/07/2016. https://doi.org/10.15444/GMC2016.05.05.02

Home in the Making: How Products and Consumption Experiences Contribute to Migrant's Construction of "Home Beyond Home". / Kreuzer, Maria; von Wallpach, Sylvia; Muehlbacher, Hans et al.
2016 Global Marketing Conference at Hong Kong Proceedings. ed. / Juran Kim. Changwon: Global Alliance of Marketing & Management Associations, 2016. p. 620-631.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

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