Home in the Making: How Products and Consumption Experiences Contribute to Migrant's Construction of "Home Beyond Home"

Maria Kreuzer, Sylvia von Wallpach, Hans Muehlbacher, Bettina Sax

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Abstract

In a context of unprecedented migration home reaches high relevance. This study aims at understanding the (re-)construction of home by first generation consumer migrants. The findings provide insights into consumers’ (re-)construction of various dimensions of home and identify “inner home” as a new dimension in the context of consumer migration.
Original languageEnglish
Title of host publication2016 Global Marketing Conference at Hong Kong Proceedings
EditorsJuran Kim
Place of PublicationChangwon
PublisherGlobal Alliance of Marketing & Management Associations
Publication date2016
Pages620-631
DOIs
Publication statusPublished - 2016
Event2016 Global Marketing Conference at Hong Kong: Bridging Asia and the World: Global Platform for Interface between Marketing and Management - Hong Kong, Hong Kong
Duration: 21 Jul 201624 Jul 2016
http://gmcproceedings.net/index.html

Conference

Conference2016 Global Marketing Conference at Hong Kong
CountryHong Kong
CityHong Kong
Period21/07/201624/07/2016
Internet address

Keywords

  • Home
  • Product experience
  • Consumption experience
  • Home beyond home

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