Holding on for a Hero: The Effect of Heroes in Mitigating Psychological Threats

Aulona Ulqinaku, Gülen Sarial Abi

Research output: Contribution to conferencePosterResearchpeer-review

Original languageEnglish
Publication date2016
Publication statusPublished - 2016
Externally publishedYes
EventThe 45th EMAC Annual Conference 2016: Marketing in the Age of Data - BI Norwegian Business School, Oslo, Norway
Duration: 24 May 201627 May 2016
Conference number: 45
http://www.emac2016.org/

Conference

ConferenceThe 45th EMAC Annual Conference 2016
Number45
LocationBI Norwegian Business School
CountryNorway
CityOslo
Period24/05/201627/05/2016
Internet address

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