Holding on for a Hero: The Effect of Heroes in Mitigating Psychological Threats

Research output: Contribution to conference › Poster › Research › peer-review

Original language	English
Publication date	2016
Publication status	Published - 2016
Externally published	Yes
Event	The 45th EMAC Annual Conference 2016: Marketing in the Age of Data - BI Norwegian Business School, Oslo, Norway Duration: 24 May 2016 → 27 May 2016 Conference number: 45 http://www.emac2016.org/

Conference	The 45th EMAC Annual Conference 2016
Number	45
Location	BI Norwegian Business School
Country/Territory	Norway
City	Oslo
Period	24/05/2016 → 27/05/2016
Internet address	http://www.emac2016.org/

Handle.net

@conference{7e1e31acdb48493692eafdf0eceb87ab,

title = "Holding on for a Hero: The Effect of Heroes in Mitigating Psychological Threats",

author = "Aulona Ulqinaku and Abi, {G{\"u}len Sarial}",

year = "2016",

language = "English",

note = "The 45th EMAC Annual Conference 2016 ; Conference date: 24-05-2016 Through 27-05-2016",

url = "http://www.emac2016.org/",

}