Historical Narratives and the Defense of Stigmatized Industries

Andrew Smith*, Nicholas Wong, Anders Ravn Sørensen, Ian Jones, Diego Coraiola

*Corresponding author for this work

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

This study examines how managers and entrepreneurs in stigmatized industries use historical narratives to combat stigma. We examine two industries, the private military contractors (PMC) industry in the United States and the cannabis industry in Canada. In recent decades, the representatives of these industries have worked to reduce the level of stigmatization faced by the industries. We show that historical narratives were used rhetorically by the representatives of both industries. In both cases, these historical narratives were targeted at just one subset of the population. Our research contributes to debates about stigmatization in ideologically diverse societies, an important issue that have been overlooked by the existing literature on stigmatized industries, which tends to assume the existence of homogeneous audiences when researching the efforts of industry representatives to destigmatize their industries.
Original languageEnglish
JournalJournal of Management Inquiry
Number of pages19
ISSN1056-4926
DOIs
Publication statusPublished - 10 Jun 2021

Bibliographical note

Epub ahead of print. Published online: 10 Jun 2021.

Keywords

  • Stigma
  • Business & government
  • Business & society
  • Attitudes

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