Helpful Hypocrisy?: The ‘Ironic Turn’ in Corporate Talk about Sustainable Development

Sarah Glozer; Mette Morsing

Helpful Hypocrisy? The ‘Ironic Turn’ in Corporate Talk about Sustainable Development

Department of Management, Society and Communication

Research output: Other contribution › Net publication - Internet publication › Communication

Abstract

Do you feel uneasy to think that companies use a humorous tone in their communications about grave challenges such as climate change, pollution and inequality? We suggest the notion of helpful hypocrisy to coin this new ironic turn in recent corporate communications.

Original language	English
Publication date	12 Feb 2020
Place of Publication	Frederiksberg
Publisher	The Business of Society
Publication status	Published - 12 Feb 2020

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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title = "Helpful Hypocrisy?: The {\textquoteleft}Ironic Turn{\textquoteright} in Corporate Talk about Sustainable Development",

abstract = "Do you feel uneasy to think that companies use a humorous tone in their communications about grave challenges such as climate change, pollution and inequality? We suggest the notion of helpful hypocrisy to coin this new ironic turn in recent corporate communications.",

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