Do you feel uneasy to think that companies use a humorous tone in their communications about grave challenges such as climate change, pollution and inequality? We suggest the notion of helpful hypocrisy to coin this new ironic turn in recent corporate communications.
|Publication date||12 Feb 2020|
|Place of Publication||Frederiksberg|
|Publisher||The Business of Society|
|Publication status||Published - 12 Feb 2020|
Glozer, S., & Morsing, M. (2020, Feb 12). Helpful Hypocrisy? The ‘Ironic Turn’ in Corporate Talk about Sustainable Development. Frederiksberg: The Business of Society. http://www.bos-cbscsr.dk/2020/02/12/helpful-hypocrisy-the-ironic-turn-in-corporate-talk-about-sustainable-development/