Helpful Hypocrisy? The ‘Ironic Turn’ in Corporate Talk about Sustainable Development

Sarah Glozer, Mette Morsing

Research output: Other contributionNet publication - Internet publicationCommunication


Do you feel uneasy to think that companies use a humorous tone in their communications about grave challenges such as climate change, pollution and inequality? We suggest the notion of helpful hypocrisy to coin this new ironic turn in recent corporate communications.
Original languageEnglish
Publication date12 Feb 2020
Place of PublicationFrederiksberg
PublisherThe Business of Society
Publication statusPublished - 12 Feb 2020

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