Health Branding in the Consumer Food Marketplace

Torben Hansen, Thyra Uth Thomsen, Suzanne C. Beckmann

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date4 Apr 2013
Number of pages13
Publication statusPublished - 4 Apr 2013
EventThe 8th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2013 - Catholic University of Portugal, Oporto, Portugal
Duration: 3 Apr 20135 Apr 2013
Conference number: 8
http://www.porto.ucp.pt/globalbrandconference/

Conference

ConferenceThe 8th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2013
Number8
LocationCatholic University of Portugal
CountryPortugal
CityOporto
Period03/04/201305/04/2013
Internet address

Bibliographical note

CBS Library does not have access to the material

Cite this

Hansen, T., Uth Thomsen, T., & Beckmann, S. C. (2013). Health Branding in the Consumer Food Marketplace. Paper presented at The 8th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2013, Oporto, Portugal.
Hansen, Torben ; Uth Thomsen, Thyra ; Beckmann, Suzanne C. / Health Branding in the Consumer Food Marketplace. Paper presented at The 8th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2013, Oporto, Portugal.13 p.
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note = "CBS Library does not have access to the material; null ; Conference date: 03-04-2013 Through 05-04-2013",
year = "2013",
month = "4",
day = "4",
language = "English",
url = "http://www.porto.ucp.pt/globalbrandconference/",

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Hansen, T, Uth Thomsen, T & Beckmann, SC 2013, 'Health Branding in the Consumer Food Marketplace' Paper presented at, Oporto, Portugal, 03/04/2013 - 05/04/2013, .

Health Branding in the Consumer Food Marketplace. / Hansen, Torben; Uth Thomsen, Thyra; Beckmann, Suzanne C.

2013. Paper presented at The 8th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2013, Oporto, Portugal.

Research output: Contribution to conferencePaperResearchpeer-review

TY - CONF

T1 - Health Branding in the Consumer Food Marketplace

AU - Hansen, Torben

AU - Uth Thomsen, Thyra

AU - Beckmann, Suzanne C.

N1 - CBS Library does not have access to the material

PY - 2013/4/4

Y1 - 2013/4/4

M3 - Paper

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Hansen T, Uth Thomsen T, Beckmann SC. Health Branding in the Consumer Food Marketplace. 2013. Paper presented at The 8th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2013, Oporto, Portugal.