Health Branding in the Consumer Food Marketplace

Torben Hansen, Thyra Uth Thomsen, Suzanne C. Beckmann

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date4 Apr 2013
Number of pages13
Publication statusPublished - 4 Apr 2013
EventThe 8th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2013 - Catholic University of Portugal, Oporto, Portugal
Duration: 3 Apr 20135 Apr 2013
Conference number: 8
http://www.porto.ucp.pt/globalbrandconference/

Conference

ConferenceThe 8th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2013
Number8
LocationCatholic University of Portugal
CountryPortugal
CityOporto
Period03/04/201305/04/2013
Internet address

Bibliographical note

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Cite this

Hansen, T., Uth Thomsen, T., & Beckmann, S. C. (2013). Health Branding in the Consumer Food Marketplace. Paper presented at The 8th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2013, Oporto, Portugal.