Haulier Value Creation in Supply Chains: A strategy-as-practice Perspective

Benedikte Borgström, Britta Gammelgaard

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

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Purpose: Road transport is a dynamic sector with market changes because of liberalization and increasing demand of transport and logistics services. Shippers’ supply chain objectives of low costs and agility and a demanding operating environment due to, for example, congestion is challenging. Haulier competitiveness, however, resides in knowledge, technology and networks so the purpose of this study is to develop a conceptualisation of how these capabilities are deployed and make up effective value propositions for customers.
Design/methodology/approach: Two case studies of value proposition development are analysed for objectives of strategic development.
Findings: Haulier competitiveness is not a static but a result of resource deployment. From the strategy-as-practice perspective collaborators’ and customers’ resources are considered potentials for emergent strategies and learning for value-creation.
Research limitations/implications: The usefulness of the conceptual apparatus lies in understanding strategic development as a result of capability deployment rather than managerial decision making per se.
Practical implications: Both hauliers and shippers are able to improve value creation from increased understanding of capability deployment.
Original/value: This research shows that innovation of transport companies’ (hauliers’ and other types of logistics providers’) value propositions drives competitiveness. The strategy-as-practice approach is applied as the theoretical lens for understanding and developing strategic outcomes of transport and logistics provision and supply chain value creation.
Original languageEnglish
Title of host publicationProceedings of the 29th Annual Nordic Logistics Research Network Conference. NOFOMA 2017
EditorsDaniel Helström, Joakim Kembro, Hajnalka Bodnar
Number of pages16
Place of PublicationLund
Publication date2017
ISBN (Electronic)9789177533375
Publication statusPublished - 2017
EventThe 29th NOFOMA Conference 2017: Annual Nordic Logistics Research Network Conference - Lund Universitet, Lund, Sweden
Duration: 8 Jun 20179 Jun 2017
Conference number: 29


ConferenceThe 29th NOFOMA Conference 2017: Annual Nordic Logistics Research Network Conference
LocationLund Universitet
Internet address


  • Haulier
  • Transport
  • Logistics
  • Value
  • Strategy-as-practice
  • Resources
  • Capabalities

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