Happy to Have and Happy to Do: The Role of Self-expression (A)symmetry in Material and Experiential Purchases

Georgios Halkias; Sofia  Kousi; Hans Baumgartner

Happy to Have and Happy to Do: The Role of Self-expression (A)symmetry in Material and Experiential Purchases

Georgios Halkias
, Sofia Kousi
, Hans Baumgartner

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Abstract

Prior literature suggests that material purchases have a disadvantage compared to experiences in making people happy. We challenge this proposition and show that the difference between material and experiential purchases only emerges when purchases are asymmetrically self-expressive. Equally highly self-expressive experiential and material purchases elicit similar levels of happiness.

Original language	English
Title of host publication	Proceedings of the Association for Consumer Research 2020
Editors	Jennifer Argo, Tina M. Lowrey, Hope Jensen Schau
Number of pages	2
Place of Publication	Duluth, MN
Publisher	Association for Consumer Research
Publication date	2020
Pages	381-382
ISBN (Print)	9780915552818
Publication status	Published - 2020
Externally published	Yes
Event	2020 ACR Virtual Conference: Can Brands be Sarcastic - Online, Paris, France Duration: 1 Oct 2020 → 4 Oct 2020 https://www.acrwebsite.org/web/acr-conference/welcome-new

Conference

Conference	2020 ACR Virtual Conference
Location	Online
Country/Territory	France
City	Paris
Period	01/10/2020 → 04/10/2020
Internet address	https://www.acrwebsite.org/web/acr-conference/welcome-new

Series	Advances in Consumer Research
Volume	48
ISSN	0098-9258

Access to Document

https://www.acrwebsite.org/volumes/2661001/volumes/v48/NA-48Licence: Unspecified

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Cite this

Halkias, G., Kousi, S., & Baumgartner, H. (2020). Happy to Have and Happy to Do: The Role of Self-expression (A)symmetry in Material and Experiential Purchases. In J. Argo, T. M. Lowrey, & H. J. Schau (Eds.), Proceedings of the Association for Consumer Research 2020 (pp. 381-382). Association for Consumer Research. https://www.acrwebsite.org/volumes/2661001/volumes/v48/NA-48

Halkias, Georgios ; Kousi, Sofia ; Baumgartner, Hans. / Happy to Have and Happy to Do : The Role of Self-expression (A)symmetry in Material and Experiential Purchases. Proceedings of the Association for Consumer Research 2020. editor / Jennifer Argo ; Tina M. Lowrey ; Hope Jensen Schau. Duluth, MN : Association for Consumer Research, 2020. pp. 381-382 (Advances in Consumer Research, Vol. 48).

@inproceedings{40bed824d8334681bec576b279218ce3,

title = "Happy to Have and Happy to Do: The Role of Self-expression (A)symmetry in Material and Experiential Purchases",

abstract = "Prior literature suggests that material purchases have a disadvantage compared to experiences in making people happy. We challenge this proposition and show that the difference between material and experiential purchases only emerges when purchases are asymmetrically self-expressive. Equally highly self-expressive experiential and material purchases elicit similar levels of happiness.",

author = "Georgios Halkias and Sofia Kousi and Hans Baumgartner",

year = "2020",

language = "English",

isbn = "9780915552818",

series = "Advances in Consumer Research",

publisher = "Association for Consumer Research",

pages = "381--382",

editor = "Jennifer Argo and Lowrey, \{Tina M.\} and Schau, \{Hope Jensen\}",

booktitle = "Proceedings of the Association for Consumer Research 2020",

address = "United States",

note = "2020 ACR Virtual Conference ; Conference date: 01-10-2020 Through 04-10-2020",

url = "https://www.acrwebsite.org/web/acr-conference/welcome-new",

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Halkias, G, Kousi, S & Baumgartner, H 2020, Happy to Have and Happy to Do: The Role of Self-expression (A)symmetry in Material and Experiential Purchases. in J Argo, TM Lowrey & HJ Schau (eds), Proceedings of the Association for Consumer Research 2020. Association for Consumer Research, Duluth, MN, Advances in Consumer Research, vol. 48, pp. 381-382, 2020 ACR Virtual Conference, Paris, France, 01/10/2020. <https://www.acrwebsite.org/volumes/2661001/volumes/v48/NA-48>

Happy to Have and Happy to Do: The Role of Self-expression (A)symmetry in Material and Experiential Purchases. / Halkias, Georgios; Kousi, Sofia ; Baumgartner, Hans.
Proceedings of the Association for Consumer Research 2020. ed. / Jennifer Argo; Tina M. Lowrey; Hope Jensen Schau. Duluth, MN: Association for Consumer Research, 2020. p. 381-382 (Advances in Consumer Research, Vol. 48).

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

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N2 - Prior literature suggests that material purchases have a disadvantage compared to experiences in making people happy. We challenge this proposition and show that the difference between material and experiential purchases only emerges when purchases are asymmetrically self-expressive. Equally highly self-expressive experiential and material purchases elicit similar levels of happiness.

AB - Prior literature suggests that material purchases have a disadvantage compared to experiences in making people happy. We challenge this proposition and show that the difference between material and experiential purchases only emerges when purchases are asymmetrically self-expressive. Equally highly self-expressive experiential and material purchases elicit similar levels of happiness.

M3 - Article in proceedings

SN - 9780915552818

T3 - Advances in Consumer Research

SP - 381

EP - 382

BT - Proceedings of the Association for Consumer Research 2020

A2 - Argo, Jennifer

A2 - Lowrey, Tina M.

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ER -