Happy to Have and Happy to Do: The Role of Self-expression (A)symmetry in Material and Experiential Purchases

Georgios Halkias, Sofia Kousi, Hans Baumgartner

Research output: Contribution to journalJournal articleResearchpeer-review


Prior literature suggests that material purchases have a disadvantage compared to experiences in making people happy. We challenge this proposition and show that the difference between material and experiential purchases only emerges when purchases are asymmetrically self-expressive. Equally highly self-expressive experiential and material purchases elicit similar levels of happiness.
Original languageEnglish
JournalAdvances in Consumer Research
Pages (from-to)381-382
Number of pages2
Publication statusPublished - 2020
Externally publishedYes

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