Handbook on Cross-cultural Marketing

Research output: Book/Report › Anthology › Research › peer-review

Original language	English

Series	Research Handbooks in Business and Management

Access to Document

@book{037e2e8fb0b949ec8d274c83a253dfd3,

title = "Handbook on Cross-cultural Marketing",

editor = "Brodowsky, \{Glen H.\} and Schuster, \{Camille P.\}",

year = "2020",

doi = "10.4337/9781788978545",

language = "English",

isbn = "9781788978538",

series = "Research Handbooks in Business and Management",

publisher = "Edward Elgar Publishing",

address = "United Kingdom",

}