Handbook on Cross-cultural Marketing

Glen H. Brodowsky (Editor), Camille P. Schuster (Editor)

Research output: Book/ReportAnthologyResearchpeer-review

Original languageEnglish
Place of PublicationCheltenham
PublisherEdward Elgar Publishing
Number of pages304
ISBN (Print)9781788978538
ISBN (Electronic)9781788978545
Publication statusPublished - 2020
SeriesResearch Handbooks in Business and Management

Cite this

Brodowsky, G. H., & Schuster, C. P. (Eds.) (2020). Handbook on Cross-cultural Marketing. Edward Elgar Publishing. Research Handbooks in Business and Management https://doi.org/10.4337/9781788978545