Handbook on Cross-cultural Marketing

Glen H. Brodowsky (Editor), Camille P. Schuster (Editor)

Research output: Book/ReportAnthologyResearchpeer-review

Original languageEnglish
Place of PublicationCheltenham
PublisherEdward Elgar Publishing
Number of pages304
ISBN (Print)9781788978538
ISBN (Electronic)9781788978545
DOIs
Publication statusPublished - 2020
SeriesResearch Handbooks in Business and Management

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