Handbook of Research Methods for Marketing Management

Robin Nunkoo; Viraiyan Teeroovengadum; Christian M. Ringle

doi:10.4337/9781788976954

Handbook of Research Methods for Marketing Management

Robin Nunkoo (Editor), Viraiyan Teeroovengadum (Editor), Christian M. Ringle (Editor)

Research output: Book/Report › Anthology › Research › peer-review

Abstract

Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation.

Original language	English

Place of Publication	Cheltenham
Publisher	Edward Elgar Publishing
Number of pages	392
ISBN (Print)	9781788976947
ISBN (Electronic)	9781788976954
DOIs	https://doi.org/10.4337/9781788976954
Publication status	Published - 2021
Externally published	Yes

Series	Handbooks of Research Methods in Management series

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Cite this

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PB - Edward Elgar Publishing

CY - Cheltenham

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