| Original language | Danish |
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| Place of Publication | Frederiksberg |
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| Publisher | Center for Marketing Communication, CBS |
| Number of pages | 36 |
| Publication status | Published - 2010 |
Guideline til valg af marketing performance-målinger
- Jens Carsten Nielsen
- , Anne Martensen
- , Lars Grønholdt
Research output: Book/Report › Report › Research