Guideline til valg af marketing performance-målinger

Jens Carsten Nielsen, Anne Martensen, Lars Grønholdt

Research output: Book/ReportReport

Original languageDanish
Place of PublicationFrederiksberg
PublisherCenter for Marketing Communication, CBS
Number of pages36
Publication statusPublished - 2010

Cite this

Nielsen, J. C., Martensen, A., & Grønholdt, L. (2010). Guideline til valg af marketing performance-målinger. Frederiksberg: Center for Marketing Communication, CBS.
Nielsen, Jens Carsten ; Martensen, Anne ; Grønholdt, Lars. / Guideline til valg af marketing performance-målinger. Frederiksberg : Center for Marketing Communication, CBS, 2010. 36 p.
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title = "Guideline til valg af marketing performance-m{\aa}linger",
author = "Nielsen, {Jens Carsten} and Anne Martensen and Lars Gr{\o}nholdt",
note = "l{\o}benummer: 095827",
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publisher = "Center for Marketing Communication, CBS",

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Nielsen, JC, Martensen, A & Grønholdt, L 2010, Guideline til valg af marketing performance-målinger. Center for Marketing Communication, CBS, Frederiksberg.

Guideline til valg af marketing performance-målinger. / Nielsen, Jens Carsten; Martensen, Anne; Grønholdt, Lars.

Frederiksberg : Center for Marketing Communication, CBS, 2010. 36 p.

Research output: Book/ReportReport

TY - RPRT

T1 - Guideline til valg af marketing performance-målinger

AU - Nielsen, Jens Carsten

AU - Martensen, Anne

AU - Grønholdt, Lars

N1 - løbenummer: 095827

PY - 2010

Y1 - 2010

M3 - Rapport

BT - Guideline til valg af marketing performance-målinger

PB - Center for Marketing Communication, CBS

CY - Frederiksberg

ER -

Nielsen JC, Martensen A, Grønholdt L. Guideline til valg af marketing performance-målinger. Frederiksberg: Center for Marketing Communication, CBS, 2010. 36 p.