Grocery E-commerce

Consumer Behaviour and Business Strategies

Research output: Book/ReportBookResearch

Abstract

This book attempts to shed light on why it is so difficult to develop and maintain successful businesses in the grocery e-commerce arena. Within the last five years, "Grocery e-commerce" has experienced both consistent successes such as Tesco.com and irrevocable failures such as Webvan.com. Niels Kornum and Mogens Bjerre bring key researchers together to investigate the factors contributing to the success of "Grocery e-commerce", particularly in countries that had the earliest and most extensive experiences in this field: the USA, the UK and Scandinavia. The authors argue that "Grocery e-commerce" is especially difficult to implement because it differs from other types of consumer sales in numerous aspects including low profit margins, low value density of products and high frequency purchases. As well as examining these unique characteristics, the authors present research on consumer behaviour, cross country comparisons and new empirical evidence in order to address the long-term prospects for the survival of "Grocery e-commerce". Recommendations as to how managers should respond to its challenges are also made. Academics, students and researchers focussing on marketing, consumer behaviour, logistics, e-commerce, and business strategy will find this book to be a fascinating read.
Original languageEnglish
Place of PublicationCheltenham
PublisherEdward Elgar Publishing
Number of pages322
ISBN (Print)1845422988
Publication statusPublished - 2005

Cite this

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abstract = "This book attempts to shed light on why it is so difficult to develop and maintain successful businesses in the grocery e-commerce arena. Within the last five years, {"}Grocery e-commerce{"} has experienced both consistent successes such as Tesco.com and irrevocable failures such as Webvan.com. Niels Kornum and Mogens Bjerre bring key researchers together to investigate the factors contributing to the success of {"}Grocery e-commerce{"}, particularly in countries that had the earliest and most extensive experiences in this field: the USA, the UK and Scandinavia. The authors argue that {"}Grocery e-commerce{"} is especially difficult to implement because it differs from other types of consumer sales in numerous aspects including low profit margins, low value density of products and high frequency purchases. As well as examining these unique characteristics, the authors present research on consumer behaviour, cross country comparisons and new empirical evidence in order to address the long-term prospects for the survival of {"}Grocery e-commerce{"}. Recommendations as to how managers should respond to its challenges are also made. Academics, students and researchers focussing on marketing, consumer behaviour, logistics, e-commerce, and business strategy will find this book to be a fascinating read.",
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Grocery E-commerce : Consumer Behaviour and Business Strategies. / Kornum, Niels; Bjerre, Mogens.

Cheltenham : Edward Elgar Publishing, 2005. 322 p.

Research output: Book/ReportBookResearch

TY - BOOK

T1 - Grocery E-commerce

T2 - Consumer Behaviour and Business Strategies

AU - Kornum, Niels

AU - Bjerre, Mogens

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PY - 2005

Y1 - 2005

N2 - This book attempts to shed light on why it is so difficult to develop and maintain successful businesses in the grocery e-commerce arena. Within the last five years, "Grocery e-commerce" has experienced both consistent successes such as Tesco.com and irrevocable failures such as Webvan.com. Niels Kornum and Mogens Bjerre bring key researchers together to investigate the factors contributing to the success of "Grocery e-commerce", particularly in countries that had the earliest and most extensive experiences in this field: the USA, the UK and Scandinavia. The authors argue that "Grocery e-commerce" is especially difficult to implement because it differs from other types of consumer sales in numerous aspects including low profit margins, low value density of products and high frequency purchases. As well as examining these unique characteristics, the authors present research on consumer behaviour, cross country comparisons and new empirical evidence in order to address the long-term prospects for the survival of "Grocery e-commerce". Recommendations as to how managers should respond to its challenges are also made. Academics, students and researchers focussing on marketing, consumer behaviour, logistics, e-commerce, and business strategy will find this book to be a fascinating read.

AB - This book attempts to shed light on why it is so difficult to develop and maintain successful businesses in the grocery e-commerce arena. Within the last five years, "Grocery e-commerce" has experienced both consistent successes such as Tesco.com and irrevocable failures such as Webvan.com. Niels Kornum and Mogens Bjerre bring key researchers together to investigate the factors contributing to the success of "Grocery e-commerce", particularly in countries that had the earliest and most extensive experiences in this field: the USA, the UK and Scandinavia. The authors argue that "Grocery e-commerce" is especially difficult to implement because it differs from other types of consumer sales in numerous aspects including low profit margins, low value density of products and high frequency purchases. As well as examining these unique characteristics, the authors present research on consumer behaviour, cross country comparisons and new empirical evidence in order to address the long-term prospects for the survival of "Grocery e-commerce". Recommendations as to how managers should respond to its challenges are also made. Academics, students and researchers focussing on marketing, consumer behaviour, logistics, e-commerce, and business strategy will find this book to be a fascinating read.

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KW - Dagligvaregrossister

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KW - Elektronisk handel

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