Abstract
This paper reports on the process and outcomes of big data analytics of ride records for Green cabs and Uber in the outer boroughs of New York City (NYC), USA. Uber is a new entrant to the taxi market in NYC and is rapidly eating away market share from the NYC Taxi & Limousine Commission's (NYCTLC) Yellow and Green cabs. The problem investigated revolves around where exactly Green cabs are losing market share to Uber outside Manhattan and what, if any, measures can be taken to preserve market share? Two datasets were included in the analysis including all rides of Green cabs and Uber respectively from April-September 2014 in New York excluding Manhattan and NYC's two airports. Tableau was used as the visual analytics tool, and PostgreSQL in combination with PostGIS was used as the data processing engine. Our findings show that the performance of Green cabs in isolated zip codes differ significantly, and that Uber is growing faster than Green cabs in general and especially in the areas close to Manhattan. We discuss meaningful facts from the analysis, outline actionable insights, list valuable outcomes and mention some of the study limitations.
Original language | English |
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Title of host publication | Proceedings of the 2016 IEEE International Congress on Big Data. BigData Congress 2016 |
Editors | Calton Pu, Geoffrey Fox, Ernesto Damiani |
Number of pages | 8 |
Place of Publication | Los Alamitos, CA |
Publisher | IEEE |
Publication date | 2016 |
Pages | 222–229 |
Article number | 7584941 |
ISBN (Print) | 9781509026227 |
ISBN (Electronic) | 9781509026227 |
DOIs | |
Publication status | Published - 2016 |
Event | 5th IEEE International Congress on Big Data: BigData Congress 2016 - San Francisco, CA, United States Duration: 27 Jun 2016 → 2 Jul 2016 Conference number: 5 http://www.ieeebigdata.org/2016/ |
Conference
Conference | 5th IEEE International Congress on Big Data |
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Number | 5 |
Country/Territory | United States |
City | San Francisco, CA |
Period | 27/06/2016 → 02/07/2016 |
Internet address |
Keywords
- Uber
- Big social data
- Social set analysis
- Social business
- Visual analytics
- Geo-spatial
- GIS
- Taxi
- Green cabs