Grasping the Global: Multi-sited Ethnographic Market Studies

Dannie Kjeldgaard, Fabian F. Csaba, Güliz Ger

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Handbook of Qualitative Research Methods in Marketing
Editors	Russell W. Belk
Number of pages	13
Place of Publication	Cheltenham
Publisher	Edward Elgar Publishing
Publication date	2006
Pages	521-533
ISBN (Print)	9781845421007, 1845421000
Publication status	Published - 2006

Handle.net

@inbook{f5a865f0a3e311dc9bb5000ea68e967b,

title = "Grasping the Global: Multi-sited Ethnographic Market Studies",

keywords = "kultur\&omr{\aa}destudier, international markedsf{\o}ring, internationale markedsanalyser, etnografi, kultur og markedsf{\o}ring",

author = "Dannie Kjeldgaard and Csaba, \{Fabian F.\} and G{\"u}liz Ger",

year = "2006",

language = "English",

isbn = "9781845421007",

pages = "521--533",

editor = "Belk, \{Russell W.\}",

booktitle = "Handbook of Qualitative Research Methods in Marketing",

publisher = "Edward Elgar Publishing",

address = "United Kingdom",

}

TY - CHAP

T1 - Grasping the Global

T2 - Multi-sited Ethnographic Market Studies

AU - Kjeldgaard, Dannie

AU - Csaba, Fabian F.

AU - Ger, Güliz

PY - 2006

Y1 - 2006

KW - kultur&områdestudier

KW - international markedsføring

KW - internationale markedsanalyser

KW - etnografi

KW - kultur og markedsføring

M3 - Book chapter

SN - 9781845421007

SN - 1845421000

SP - 521

EP - 533

BT - Handbook of Qualitative Research Methods in Marketing

A2 - Belk, Russell W.

PB - Edward Elgar Publishing

CY - Cheltenham

ER -