Grasping the Global: Multi-sited Ethnographic Market Studies

Dannie Kjeldgaard, Fabian F. Csaba, Güliz Ger

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Original languageEnglish
    Title of host publicationHandbook of Qualitative Research Methods in Marketing
    EditorsRussell W. Belk
    Number of pages13
    Place of PublicationCheltenham
    PublisherEdward Elgar Publishing
    Publication date2006
    Pages521-533
    ISBN (Print)9781845421007, 1845421000
    Publication statusPublished - 2006

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