Grasping the Global: Multi-sited Ethnographic Market Studies

Dannie Kjeldgaard, Fabian F. Csaba, Güliz Ger

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Original languageEnglish
    Title of host publicationHandbook of Qualitative Research Methods in Marketing
    EditorsRussell W. Belk
    Number of pages13
    Place of PublicationCheltenham
    PublisherEdward Elgar Publishing
    Publication date2006
    ISBN (Print)9781845421007, 1845421000
    Publication statusPublished - 2006

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