Original language | English |
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Title of host publication | Handbook of Qualitative Research Methods in Marketing |
Editors | Russell W. Belk |
Number of pages | 13 |
Place of Publication | Cheltenham |
Publisher | Edward Elgar Publishing |
Publication date | 2006 |
Pages | 521-533 |
ISBN (Print) | 9781845421007, 1845421000 |
Publication status | Published - 2006 |
Grasping the Global: Multi-sited Ethnographic Market Studies
Dannie Kjeldgaard, Fabian F. Csaba, Güliz Ger
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review