Grasping the Global: Multi-sited Ethnographic Market Studies

Dannie Kjeldgaard, Fabian F. Csaba, Güliz Ger

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Original languageEnglish
    Title of host publicationHandbook of Qualitative Research Methods in Marketing
    EditorsRussell W. Belk
    Number of pages13
    Place of PublicationCheltenham
    PublisherEdward Elgar Publishing
    Publication date2006
    Pages521-533
    ISBN (Print)9781845421007, 1845421000
    Publication statusPublished - 2006

    Cite this

    Kjeldgaard, D., Csaba, F. F., & Ger, G. (2006). Grasping the Global: Multi-sited Ethnographic Market Studies. In R. W. Belk (Ed.), Handbook of Qualitative Research Methods in Marketing (pp. 521-533). Cheltenham: Edward Elgar Publishing.
    Kjeldgaard, Dannie ; Csaba, Fabian F. ; Ger, Güliz. / Grasping the Global : Multi-sited Ethnographic Market Studies. Handbook of Qualitative Research Methods in Marketing. editor / Russell W. Belk. Cheltenham : Edward Elgar Publishing, 2006. pp. 521-533
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    author = "Dannie Kjeldgaard and Csaba, {Fabian F.} and G{\"u}liz Ger",
    year = "2006",
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    Kjeldgaard, D, Csaba, FF & Ger, G 2006, Grasping the Global: Multi-sited Ethnographic Market Studies. in RW Belk (ed.), Handbook of Qualitative Research Methods in Marketing. Edward Elgar Publishing, Cheltenham, pp. 521-533.

    Grasping the Global : Multi-sited Ethnographic Market Studies. / Kjeldgaard, Dannie; Csaba, Fabian F.; Ger, Güliz.

    Handbook of Qualitative Research Methods in Marketing. ed. / Russell W. Belk. Cheltenham : Edward Elgar Publishing, 2006. p. 521-533.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    TY - CHAP

    T1 - Grasping the Global

    T2 - Multi-sited Ethnographic Market Studies

    AU - Kjeldgaard, Dannie

    AU - Csaba, Fabian F.

    AU - Ger, Güliz

    PY - 2006

    Y1 - 2006

    KW - kultur&områdestudier

    KW - international markedsføring

    KW - internationale markedsanalyser

    KW - etnografi

    KW - kultur og markedsføring

    M3 - Book chapter

    SN - 9781845421007

    SN - 1845421000

    SP - 521

    EP - 533

    BT - Handbook of Qualitative Research Methods in Marketing

    A2 - Belk, Russell W.

    PB - Edward Elgar Publishing

    CY - Cheltenham

    ER -

    Kjeldgaard D, Csaba FF, Ger G. Grasping the Global: Multi-sited Ethnographic Market Studies. In Belk RW, editor, Handbook of Qualitative Research Methods in Marketing. Cheltenham: Edward Elgar Publishing. 2006. p. 521-533