Gramophone: Reimagining Music

Research output: Other contributionEducation


The case traces the development of the early gramophone industry through the eyes of the American talent scout and producer Fred Gaisberg. It explores the emergence of the sound recording industry in the US since 1877, including the challenges of defining the application of this new technology, building a market and responding to critics. It then shows the difficulties of gramophone entrepreneurs expanding globally and, in particular, focuses on the expansion into India, an unfamiliar market for these entrepreneurs.
Original languageEnglish
Publication date5 Nov 2019
Place of PublicationLos Angeles, CA
PublisherUSC-Marshall/Lloyd Greif Center for Entrepreneurial Studies
Number of pages16
Publication statusPublished - 5 Nov 2019

Bibliographical note

Case - Reference no. SCG-557.


  • Entrepreneurship
  • Innovation
  • International business
  • National differences
  • Business history

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