Gramophone: Reimagining Music

Christina Lubinski

Gramophone: Reimagining Music

Research output: Other contribution › Teaching case

Abstract

The case traces the development of the early gramophone industry through the eyes of the American talent scout and producer Fred Gaisberg. It explores the emergence of the sound recording industry in the US since 1877, including the challenges of defining the application of this new technology, building a market and responding to critics. It then shows the difficulties of gramophone entrepreneurs expanding globally and, in particular, focuses on the expansion into India, an unfamiliar market for these entrepreneurs.

Original language	English
Publication date	5 Nov 2019
Place of Publication	Los Angeles, CA
Publisher	USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies
Number of pages	16
Publication status	Published - 5 Nov 2019

Bibliographical note

Case - Reference no. SCG-557.

Keywords

Entrepreneurship
Innovation
International business
National differences
Business history

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https://www.thecasecentre.org/educators/products/view?id=166411Licence: Unspecified
https://hbsp.harvard.edu/product/SCG557-PDF-ENGLicence: Unspecified

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Cite this

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