The case traces the development of the early gramophone industry through the eyes of the American talent scout and producer Fred Gaisberg. It explores the emergence of the sound recording industry in the US since 1877, including the challenges of defining the application of this new technology, building a market and responding to critics. It then shows the difficulties of gramophone entrepreneurs expanding globally and, in particular, focuses on the expansion into India, an unfamiliar market for these entrepreneurs.
|Publication date||5 Nov 2019|
|Place of Publication||Los Angeles, CA|
|Publisher||USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies|
|Number of pages||16|
|Publication status||Published - 5 Nov 2019|
Bibliographical noteCase - Reference no. SCG-557.
- International business
- National differences
- Business history