Google Searches Linked to Apple Stock Volatility

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch


The recent studies on social media that link news data to volatility show a Twitter buzz up is typically linked to higher volatility, while a general news media buzz is linked to lower volatility in the following month. This article demonstrates that Google searches influence Apple stock volatility in either on a weekly basis by analyzing the behavior of private and professional investors in relation to Google searches and how this behavior links to Applestock volatility. To this end, this study employs the logic of sales modeling and, thus, contributes to the theoretical construction of the novel "investor joumey model" by mapping Google searches onto investor behavior, which is an under-researched field in the literature. Subsequently, the paper summarizes the main findings in this field and outlines future challenges in this research.
Original languageEnglish
Title of host publicationSymposium i anvendt statistik 2022-2
EditorsPeter Linde
Number of pages23
Place of PublicationAarhus
PublisherSEGES Innovation
Publication date2022
ISBN (Print)9788798937029
Publication statusPublished - 2022
Event43. Symposium i Anvendt Statistik - Axelborg, København
Duration: 29 Aug 202231 Aug 2022
Conference number: 43


Conference43. Symposium i Anvendt Statistik
Internet address


  • Investor behavior
  • Google searches
  • Stock markets
  • Investor sophistication
  • Decision making

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