Goodwill - brand equity og mærkeret

et notat

Flemming Hansen

Research output: Memorandum/expositionMemorandumCommissioned

Original languageEnglish
Publication date1999
Publication statusPublished - 1999

Cite this

@misc{0d33acb0907411de8153000ea68e967b,
title = "Goodwill - brand equity og m{\ae}rkeret: et notat",
keywords = "Goodwill, Brand equity, Brand names, Corporate branding, brand value, S{\o}ndagsavisen",
author = "Flemming Hansen",
note = "Opstilling: 659.18 han L{\o}be nr.: 004524",
year = "1999",
language = "English",

}

Goodwill - brand equity og mærkeret : et notat. / Hansen, Flemming.

1999.

Research output: Memorandum/expositionMemorandumCommissioned

TY - GEN

T1 - Goodwill - brand equity og mærkeret

T2 - et notat

AU - Hansen, Flemming

N1 - Opstilling: 659.18 han Løbe nr.: 004524

PY - 1999

Y1 - 1999

KW - Goodwill

KW - Brand equity

KW - Brand names

KW - Corporate branding

KW - brand value

KW - Søndagsavisen

M3 - Memorandum

ER -