Abstract
Language | English |
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Title of host publication | ECIS 2018 Proceedings |
Number of pages | 16 |
Place of Publication | Atlanta, GA |
Publisher | Association for Information Systems. AIS Electronic Library (AISeL) |
Date | 2018 |
Article number | 1014 |
State | Published - 2018 |
Event | The 26th European Conference on Information Systems (ECIS) 2018: Beyond Digitization – Facets of Socio-Technical Change - University of Portsmouth, Portsmouth, United Kingdom Duration: 23 Jun 2018 → 28 Jun 2018 Conference number: 26 http://ecis2018.eu/ |
Conference
Conference | The 26th European Conference on Information Systems (ECIS) 2018 |
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Number | 26 |
Location | University of Portsmouth |
Country | United Kingdom |
City | Portsmouth |
Period | 23/06/2018 → 28/06/2018 |
Internet address |
Series | Proceedings of the European Conference on Information Systems |
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ISSN | 0000-0034 |
Bibliographical note
CBS Library does not have access to the material
Keywords
- Ephemerality
- Ephemerality-based platforms
- Control perceptions
- Loss perceptions
- User behaviour
- Information privacy
Cite this
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Gone for Better or for Worse? Exploring the Dual Nature of Ephemerality on Social Media Platforms. / Morlok, Tina; Constantiou, Ioanna; Hess, Thomas.
ECIS 2018 Proceedings. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL), 2018. 1014.Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review
TY - GEN
T1 - Gone for Better or for Worse?
T2 - Exploring the Dual Nature of Ephemerality on Social Media Platforms
AU - Morlok,Tina
AU - Constantiou,Ioanna
AU - Hess,Thomas
N1 - CBS Library does not have access to the material
PY - 2018
Y1 - 2018
N2 - The implementation of functionalities inspired by ephemerality represents a new and promising direction for social media platform providers to ensure active user participation. Social media platforms that already rely on ephemerality show increased activity rates. However, ephemerality represents a whole new principle in the social media context; and its impact on user perceptions and behaviours has hardly been explored. Building on an exploratory research approach, we seek to develop an indepth understanding of how and why perceived ephemerality affects user behaviour. Based on 37 interviews with users of ephemerality-based platforms and drawing on a thematic analysis, we depict the promising nature of ephemerality by revealing its positive impact on user behaviour, such as an increase in users’ willingness to share information. We found that users’ control perceptions help to explain this positive relationship. However, and contrary to existing knowledge, we found that, in specific conditions, perceived ephemerality can negatively affect user behaviour. This adverse effect can be explained by users’ loss perceptions as an underlying cognitive mechanism. From a practical perspective, our findings highlight the need to keep the delicate balance of potential upsides and downsides of ephemerality when implementing functionalities.
AB - The implementation of functionalities inspired by ephemerality represents a new and promising direction for social media platform providers to ensure active user participation. Social media platforms that already rely on ephemerality show increased activity rates. However, ephemerality represents a whole new principle in the social media context; and its impact on user perceptions and behaviours has hardly been explored. Building on an exploratory research approach, we seek to develop an indepth understanding of how and why perceived ephemerality affects user behaviour. Based on 37 interviews with users of ephemerality-based platforms and drawing on a thematic analysis, we depict the promising nature of ephemerality by revealing its positive impact on user behaviour, such as an increase in users’ willingness to share information. We found that users’ control perceptions help to explain this positive relationship. However, and contrary to existing knowledge, we found that, in specific conditions, perceived ephemerality can negatively affect user behaviour. This adverse effect can be explained by users’ loss perceptions as an underlying cognitive mechanism. From a practical perspective, our findings highlight the need to keep the delicate balance of potential upsides and downsides of ephemerality when implementing functionalities.
KW - Ephemerality
KW - Ephemerality-based platforms
KW - Control perceptions
KW - Loss perceptions
KW - User behaviour
KW - Information privacy
KW - Ephemerality
KW - Ephemerality-based platforms
KW - Control perceptions
KW - Loss perceptions
KW - User behaviour
KW - Information privacy
M3 - Article in proceedings
BT - ECIS 2018 Proceedings
PB - Association for Information Systems. AIS Electronic Library (AISeL)
CY - Atlanta, GA
ER -