Global, Local, or Regional? The Locus of MNE Strategies

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    Abstract

    This paper provides an overview of the main insights arising from the ‘regional strategy’ literature. It also develops the contours of a new, rich research agenda for future international strategy scholarship, whereby the region should be introduced as an explicit, third geographic level of analysis, in addition to the country-level and the global level. Regional strategy analysis requires a fundamental rethink of mainstream theories in the international strategy sphere. This rethink involves, inter alia, internalization theory, with its resource-based view and transaction cost economics components, as well as the integration (I) – national responsiveness (NR) framework.
    Original languageEnglish
    JournalJournal of Management Studies
    Volume53
    Issue number6
    Pages (from-to)1051-1075
    Number of pages25
    ISSN0022-2380
    DOIs
    Publication statusPublished - Sep 2016

    Keywords

    • Globalization
    • Global strategy
    • Regional headquarters
    • Regional strategy
    • Resource-based view
    • Transaction costs

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