Global gardeners: Nurturing and harvesting brand value form virtual consumption communities

Poul Houman Andersen, Suzanne C. Beckmann

    Research output: Contribution to conferencePaperResearch

    Original languageEnglish
    Publication date2003
    Number of pages6
    Publication statusPublished - 2003
    EventThe 32nd EMAC Annual Conference 2003: Marketing: Responsible and Relevant? - University of Strathclyde, Glasgow, United Kingdom
    Duration: 20 May 200323 May 2003
    Conference number: 32


    ConferenceThe 32nd EMAC Annual Conference 2003
    LocationUniversity of Strathclyde
    CountryUnited Kingdom

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