Give Me Your Genes and I Tell You Your Sales Success?

Christian Winter; Nicolas A. Zacharias; Ad de Jong; Johannes Habel

Give Me Your Genes and I Tell You Your Sales Success?

Christian Winter, Nicolas A. Zacharias, Ad de Jong, Johannes Habel

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

Abstract

Relying on differential susceptibility and stress research, this paper theoretically and empirically shows how genes can help explain sales propensities, and explains why genes alone are not a sufficient base for business decisions.

Original language	English
Title of host publication	2022 AMA Winter Academic Conference : Reconnecting and Reconceiving the Marketplace
Editors	Ashlee Humphreys, Grant Packard, Katrijn Gielens
Number of pages	4
Place of Publication	Chicago
Publisher	American Marketing Association
Publication date	2022
Pages	800-803
ISBN (Print)	9780877570127
Publication status	Published - 2022
Event	2022 AMA Winter Academic Conference: Reconnecting and Reconceiving the Marketplace - Las Vegas, United States Duration: 18 Feb 2022 → 20 Feb 2022 https://www.ama.org/events/academic/2022-ama-winter-academic-conference/

Conference

Conference	2022 AMA Winter Academic Conference
Country/Territory	United States
City	Las Vegas
Period	18/02/2022 → 20/02/2022
Internet address	https://www.ama.org/events/academic/2022-ama-winter-academic-conference/

Series	AMA Educators Proceedings
Volume	33
ISSN	0888-1839

Keywords

Salespeople
SERT
Personality
Differential susceptibility theory
Stress

Access to Document

https://www.ama.org/wp-content/uploads/2022/05/Winter-Proceedings-Updated-May-26-2022.pdf Licence: Unspecified

Handle.net

Persistent link

Cite this

Winter, C., Zacharias, N. A., de Jong, A., & Habel, J. (2022). Give Me Your Genes and I Tell You Your Sales Success? In A. Humphreys, G. Packard, & K. Gielens (Eds.), 2022 AMA Winter Academic Conference: Reconnecting and Reconceiving the Marketplace (pp. 800-803). American Marketing Association. https://www.ama.org/wp-content/uploads/2022/05/Winter-Proceedings-Updated-May-26-2022.pdf

@inbook{d33d72eeabaa42cf93ed7284174e7597,

title = "Give Me Your Genes and I Tell You Your Sales Success?",

abstract = "Relying on differential susceptibility and stress research, this paper theoretically and empirically shows how genes can help explain sales propensities, and explains why genes alone are not a sufficient base for business decisions.",

keywords = "Salespeople, SERT, Personality, Differential susceptibility theory, Stress, Salespeople, SERT, Personality, Differential susceptibility theory, Stress",

author = "Christian Winter and Zacharias, {Nicolas A.} and {de Jong}, Ad and Johannes Habel",

year = "2022",

language = "English",

isbn = "9780877570127",

series = "AMA Educators Proceedings",

publisher = "American Marketing Association",

pages = "800--803",

editor = "Ashlee Humphreys and Grant Packard and Katrijn Gielens",

booktitle = "2022 AMA Winter Academic Conference",

address = "United States",

note = "2022 AMA Winter Academic Conference : Reconnecting and Reconceiving the Marketplace ; Conference date: 18-02-2022 Through 20-02-2022",

url = "https://www.ama.org/events/academic/2022-ama-winter-academic-conference/",

}

Winter, C, Zacharias, NA, de Jong, A & Habel, J 2022, Give Me Your Genes and I Tell You Your Sales Success? in A Humphreys, G Packard & K Gielens (eds), 2022 AMA Winter Academic Conference: Reconnecting and Reconceiving the Marketplace. American Marketing Association, Chicago, AMA Educators Proceedings, vol. 33, pp. 800-803, 2022 AMA Winter Academic Conference, Las Vegas, Nevada, United States, 18/02/2022. <https://www.ama.org/wp-content/uploads/2022/05/Winter-Proceedings-Updated-May-26-2022.pdf >

Give Me Your Genes and I Tell You Your Sales Success? / Winter, Christian; Zacharias, Nicolas A.; de Jong, Ad et al.
2022 AMA Winter Academic Conference: Reconnecting and Reconceiving the Marketplace. ed. / Ashlee Humphreys; Grant Packard; Katrijn Gielens. Chicago: American Marketing Association, 2022. p. 800-803 (AMA Educators Proceedings, Vol. 33).

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review