Give Me Your Genes and I Tell You Your Sales Success?

Christian Winter, Nicolas A. Zacharias, Ad de Jong, Johannes Habel

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review


Relying on differential susceptibility and stress research, this paper theoretically and empirically shows how genes can help explain sales propensities, and explains why genes alone are not a sufficient base for business decisions.
Original languageEnglish
Title of host publication2022 AMA Winter Academic Conference : Reconnecting and Reconceiving the Marketplace
EditorsAshlee Humphreys, Grant Packard, Katrijn Gielens
Number of pages4
Place of PublicationChicago
PublisherAmerican Marketing Association
Publication date2022
ISBN (Print)9780877570127
Publication statusPublished - 2022
Event2022 AMA Winter Academic Conference: Reconnecting and Reconceiving the Marketplace - Las Vegas, United States
Duration: 18 Feb 202220 Feb 2022


Conference2022 AMA Winter Academic Conference
Country/TerritoryUnited States
City Las Vegas
Internet address
SeriesAMA Educators Proceedings


  • Salespeople
  • SERT
  • Personality
  • Differential susceptibility theory
  • Stress

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