Give Me a Rating Scale and I Will Create a Market Around It: Numbers, Narratives and the (Un)Making of Market Regimes in the Advertising Industry

    Research output: Contribution to conferencePaperResearchpeer-review

    Original languageEnglish
    Publication date2014
    Number of pages28
    Publication statusPublished - 2014
    EventThe 3rd Interdisciplinary Market Studies Workshop - Couvent Royal, Saint-Maximin-la-Sainte-Baume, France
    Duration: 5 Jun 20146 Jun 2014
    Conference number: 3
    http://imsw2014.sciencesconf.org/

    Workshop

    WorkshopThe 3rd Interdisciplinary Market Studies Workshop
    Number3
    LocationCouvent Royal
    Country/TerritoryFrance
    CitySaint-Maximin-la-Sainte-Baume
    Period05/06/201406/06/2014
    Internet address

    Cite this