Give Me a Rating Scale and I Will Create a Market Around It: Numbers, Narratives and the (Un)Making of Market Regimes in the Advertising Industry

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2014
Number of pages28
Publication statusPublished - 2014
EventThe 3rd Interdisciplinary Market Studies Workshop - Couvent Royal, Saint-Maximin-la-Sainte-Baume, France
Duration: 5 Jun 20146 Jun 2014
Conference number: 3
http://imsw2014.sciencesconf.org/

Workshop

WorkshopThe 3rd Interdisciplinary Market Studies Workshop
Number3
LocationCouvent Royal
CountryFrance
CitySaint-Maximin-la-Sainte-Baume
Period05/06/201406/06/2014
Internet address

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