Give Me a Rating Scale and I Will Create a Market Around It: Numbers, Narratives and the (Un)Making of Market Regimes in the Advertising Industry

Stefan Schwarzkopf

Give Me a Rating Scale and I Will Create a Market Around It: Numbers, Narratives and the (Un)Making of Market Regimes in the Advertising Industry

Research output: Contribution to conference › Paper › Research › peer-review

Original language	English
Publication date	2014
Number of pages	28
Publication status	Published - 2014
Event	The 3rd Interdisciplinary Market Studies Workshop - Couvent Royal, Saint-Maximin-la-Sainte-Baume, France Duration: 5 Jun 2014 → 6 Jun 2014 Conference number: 3 http://imsw2014.sciencesconf.org/

Workshop

Workshop	The 3rd Interdisciplinary Market Studies Workshop
Number	3
Location	Couvent Royal
Country/Territory	France
City	Saint-Maximin-la-Sainte-Baume
Period	05/06/2014 → 06/06/2014
Internet address	http://imsw2014.sciencesconf.org/

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title = "Give Me a Rating Scale and I Will Create a Market Around It: Numbers, Narratives and the (Un)Making of Market Regimes in the Advertising Industry",

author = "Stefan Schwarzkopf",

year = "2014",

language = "English",

note = "null ; Conference date: 05-06-2014 Through 06-06-2014",

url = "http://imsw2014.sciencesconf.org/",

}

Schwarzkopf, S 2014, 'Give Me a Rating Scale and I Will Create a Market Around It: Numbers, Narratives and the (Un)Making of Market Regimes in the Advertising Industry', Paper presented at The 3rd Interdisciplinary Market Studies Workshop, Saint-Maximin-la-Sainte-Baume, France, 05/06/2014 - 06/06/2014. <http://marketstudi.es/wp-content/uploads/2014/09/Schwartzkopf_rating_scale.pdf>