Give Me a Rating Scale and I Will Create a Market Around It: Numbers, Narratives and the (Un)Making of Market Regimes in the Advertising Industry

Research output: Contribution to conferencePaperResearchpeer-review

Workshop

WorkshopThe 3rd Interdisciplinary Market Studies Workshop
Number3
LocationCouvent Royal
CountryFrance
CitySaint-Maximin-la-Sainte-Baume
Period05/06/201406/06/2014
Internet address

Cite this

Schwarzkopf, S. (2014). Give Me a Rating Scale and I Will Create a Market Around It: Numbers, Narratives and the (Un)Making of Market Regimes in the Advertising Industry. Paper presented at The 3rd Interdisciplinary Market Studies Workshop, Saint-Maximin-la-Sainte-Baume, France.
Schwarzkopf, Stefan. / Give Me a Rating Scale and I Will Create a Market Around It : Numbers, Narratives and the (Un)Making of Market Regimes in the Advertising Industry. Paper presented at The 3rd Interdisciplinary Market Studies Workshop, Saint-Maximin-la-Sainte-Baume, France.28 p.
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title = "Give Me a Rating Scale and I Will Create a Market Around It: Numbers, Narratives and the (Un)Making of Market Regimes in the Advertising Industry",
author = "Stefan Schwarzkopf",
year = "2014",
language = "English",
note = "null ; Conference date: 05-06-2014 Through 06-06-2014",
url = "http://imsw2014.sciencesconf.org/",

}

Give Me a Rating Scale and I Will Create a Market Around It : Numbers, Narratives and the (Un)Making of Market Regimes in the Advertising Industry. / Schwarzkopf, Stefan.

2014. Paper presented at The 3rd Interdisciplinary Market Studies Workshop, Saint-Maximin-la-Sainte-Baume, France.

Research output: Contribution to conferencePaperResearchpeer-review

TY - CONF

T1 - Give Me a Rating Scale and I Will Create a Market Around It

T2 - Numbers, Narratives and the (Un)Making of Market Regimes in the Advertising Industry

AU - Schwarzkopf,Stefan

PY - 2014

Y1 - 2014

M3 - Paper

ER -

Schwarzkopf S. Give Me a Rating Scale and I Will Create a Market Around It: Numbers, Narratives and the (Un)Making of Market Regimes in the Advertising Industry. 2014. Paper presented at The 3rd Interdisciplinary Market Studies Workshop, Saint-Maximin-la-Sainte-Baume, France.