Getting Them All On Board: Increasing Brand Adoption and Reducing Conflicts in Place Branding

Erik Braun, Sebastian Zenker, Jasper Eshuis, Erik-Hans Klijn

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Conference

ConferenceThe Inaugural Conference of the International Place Branding Association
CountryUnited Kingdom
CityLondon
Period07/12/201609/12/2016
Internet address

Bibliographical note

CBS Library does not have access to the material

Cite this

Braun, E., Zenker, S., Eshuis, J., & Klijn, E-H. (2016). Getting Them All On Board: Increasing Brand Adoption and Reducing Conflicts in Place Branding. Abstract from The Inaugural Conference of the International Place Branding Association, London, United Kingdom.
Braun, Erik ; Zenker, Sebastian ; Eshuis, Jasper ; Klijn, Erik-Hans. / Getting Them All On Board : Increasing Brand Adoption and Reducing Conflicts in Place Branding. Abstract from The Inaugural Conference of the International Place Branding Association, London, United Kingdom.3 p.
@conference{f4bf68a75c2240cfacc54a5624271e1f,
title = "Getting Them All On Board: Increasing Brand Adoption and Reducing Conflicts in Place Branding",
author = "Erik Braun and Sebastian Zenker and Jasper Eshuis and Erik-Hans Klijn",
note = "CBS Library does not have access to the material; null ; Conference date: 07-12-2016 Through 09-12-2016",
year = "2016",
language = "English",
url = "http://placebranding.org/",

}

Braun, E, Zenker, S, Eshuis, J & Klijn, E-H 2016, 'Getting Them All On Board: Increasing Brand Adoption and Reducing Conflicts in Place Branding', London, United Kingdom, 07/12/2016 - 09/12/2016, .

Getting Them All On Board : Increasing Brand Adoption and Reducing Conflicts in Place Branding. / Braun, Erik; Zenker, Sebastian; Eshuis, Jasper; Klijn, Erik-Hans.

2016. Abstract from The Inaugural Conference of the International Place Branding Association, London, United Kingdom.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

TY - ABST

T1 - Getting Them All On Board

T2 - Increasing Brand Adoption and Reducing Conflicts in Place Branding

AU - Braun,Erik

AU - Zenker,Sebastian

AU - Eshuis,Jasper

AU - Klijn,Erik-Hans

N1 - CBS Library does not have access to the material

PY - 2016

Y1 - 2016

M3 - Conference abstract for conference

ER -

Braun E, Zenker S, Eshuis J, Klijn E-H. Getting Them All On Board: Increasing Brand Adoption and Reducing Conflicts in Place Branding. 2016. Abstract from The Inaugural Conference of the International Place Branding Association, London, United Kingdom.