Getting Them All On Board: Increasing Brand Adoption and Reducing Conflicts in Place Branding

Erik Braun, Sebastian Zenker, Jasper Eshuis, Erik-Hans Klijn

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Original languageEnglish
Publication date2016
Number of pages3
Publication statusPublished - 2016
EventThe Inaugural Conference of the International Place Branding Association: IPBA I. - Hendon Hall, London, United Kingdom
Duration: 7 Dec 20169 Dec 2016
Conference number: 1
http://placebranding.org/

Conference

ConferenceThe Inaugural Conference of the International Place Branding Association
Number1
LocationHendon Hall
CountryUnited Kingdom
CityLondon
Period07/12/201609/12/2016
Internet address

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Cite this

Braun, E., Zenker, S., Eshuis, J., & Klijn, E-H. (2016). Getting Them All On Board: Increasing Brand Adoption and Reducing Conflicts in Place Branding. Abstract from The Inaugural Conference of the International Place Branding Association, London, United Kingdom.