GEROCO: A Model for Integrating Sustainability in Management Education at HEIs

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During the last two decades, there has been increasing emphasis on universities as agents promoting and advancing sustainability. This chapter addresses how sustainability is integrated into management education at higher education institutions. It is based on a systematic literature review that teases out governance, education, research, outreach and campus operations (GEROCO) as key elements for embedding sustainability in management education. In addition, it identifies the important role of having an overall governing strategic direction that serves to anchor sustainability. The chapter highlights that sustainability and responsible management education initiatives are interconnected and are complex to embed through the university system.
Original languageEnglish
Title of host publicationLeadership Strategies for Promoting Social Responsibility in Higher Education
EditorsEnakshi Sengupta, Patrick Blessinger, Craig Mahoney
Number of pages16
Place of PublicationBingley
PublisherEmerald Group Publishing
Publication date2020
ISBN (Print)9781839094279
ISBN (Electronic)9781839094262
Publication statusPublished - 2020
SeriesInnovation in Higher Education Teaching and Learning


  • Sustainability
  • Responsibility
  • GEROCO model
  • Governance education research outreach campus operation model
  • Whole institution approach
  • Higher education
  • SDG’s; management education
  • Responsible innovation
  • Sustainability transformation

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