TY - JOUR
T1 - Gendered Behavior in a Male Preserve
T2 - Role Playing at ESPN Zone Chicago
AU - Sherry, John F.
AU - Kozinets, Robert V.
AU - Duhachek, Adam
AU - DeBerry-Spence, Benét
AU - Nuttavuthisit, Krittinee
AU - Storm, Diana
N1 - Published online: 14 February 2008
PY - 2004
Y1 - 2004
N2 - The consumption of spectacular experience is of increasing interest to consumer researchers. Much of this consumption occurs in themed environments. These environments arouse and motivate consumers in multifaceted ways. In this article, we explore the ways in which gendered behavior is elicited and enacted in a sports bar venue. Using ethnographic methods, we examine male role behavior as it is exhibited at ESPN Zone Chicago. We enfold our interpretation of this behavior in theorizing about sport, spectacle, and mass mediation.
AB - The consumption of spectacular experience is of increasing interest to consumer researchers. Much of this consumption occurs in themed environments. These environments arouse and motivate consumers in multifaceted ways. In this article, we explore the ways in which gendered behavior is elicited and enacted in a sports bar venue. Using ethnographic methods, we examine male role behavior as it is exhibited at ESPN Zone Chicago. We enfold our interpretation of this behavior in theorizing about sport, spectacle, and mass mediation.
M3 - Journal article
AN - SCOPUS:2342547742
SN - 1057-7408
VL - 14
SP - 151
EP - 158
JO - Journal of Consumer Psychology
JF - Journal of Consumer Psychology
IS - 1-2
ER -