Game of Gamification: Marketing, Consumer Resistance and Digital Play

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	The Business of Gamification : A Critical Analysis
Editors	Mikolaj Dymek, Peter Zackariasson
Place of Publication	Abingdon
Publisher	Routledge
Publication date	2017
Pages	59-80
Chapter	4
ISBN (Print)	9781138824164
ISBN (Electronic)	9781315740867
Publication status	Published - 2017

Series	Routledge Advances in Management and Business Studies
Volume	65

Handle.net

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title = "Game of Gamification: Marketing, Consumer Resistance and Digital Play",

author = "Lena Olaison and Taalas, \{Saara L.\}",

year = "2017",

language = "English",

isbn = "9781138824164",

series = "Routledge Advances in Management and Business Studies",

publisher = "Routledge",

pages = "59--80",

editor = "Mikolaj Dymek and Peter Zackariasson",

booktitle = "The Business of Gamification",

address = "United Kingdom",

}

Game of Gamification: Marketing, Consumer Resistance and Digital Play. / Olaison, Lena; Taalas, Saara L.
The Business of Gamification: A Critical Analysis. ed. / Mikolaj Dymek; Peter Zackariasson. Abingdon: Routledge, 2017. p. 59-80 (Routledge Advances in Management and Business Studies, Vol. 65).

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

TY - CHAP

T1 - Game of Gamification

T2 - Marketing, Consumer Resistance and Digital Play

AU - Olaison, Lena

AU - Taalas, Saara L.

PY - 2017

Y1 - 2017

M3 - Book chapter

SN - 9781138824164

T3 - Routledge Advances in Management and Business Studies

SP - 59

EP - 80

BT - The Business of Gamification

A2 - Dymek, Mikolaj

A2 - Zackariasson, Peter

PB - Routledge

CY - Abingdon

ER -