Game of Gamification: Marketing, Consumer Resistance and Digital Play

Lena Olaison, Saara L. Taalas

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationThe Business of Gamification : A Critical Analysis
EditorsMikolaj Dymek, Peter Zackariasson
Place of PublicationAbingdon
PublisherRoutledge
Publication date2017
Pages59-80
Chapter4
ISBN (Print)9781138824164
ISBN (Electronic)9781315740867
Publication statusPublished - 2017
SeriesRoutledge Advances in Management and Business Studies
Volume65

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