Fundamentals of Retailing and Shopper Marketing

Jan Hillesland; Thomas Rudolph; Jan Niklas Meise; Odd Gisholt; Alf Bendixen; Truls  Fjeldstad; Jens Nordfält; Jesper Clement

Fundamentals of Retailing and Shopper Marketing

Jan Hillesland
, Thomas Rudolph
, Jan Niklas Meise
, Odd Gisholt
, Alf Bendixen
, Truls Fjeldstad
, Jens Nordfält
, Jesper Clement

Department of Marketing

Big Blue & Company
BI Norwegian Business School
University of St Gallen
Stockholm School of Economics

Research output: Book/Report › Book › Communication

Original language	English

Place of Publication	Harlow
Publisher	Pearson Education Ltd.
Number of pages	340
ISBN (Print)	9780273757399, 0273757393
ISBN (Electronic)	9780276757429, 9780273782421
Publication status	Published - 2013

Bibliographical note

Published 15 Nov 2012

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Cite this

@book{32e4e5aa0f9f418088d704570846f92c,

title = "Fundamentals of Retailing and Shopper Marketing",

author = "Jan Hillesland and Thomas Rudolph and Meise, \{Jan Niklas\} and Odd Gisholt and Alf Bendixen and Truls Fjeldstad and Jens Nordf{\"a}lt and Jesper Clement",

note = "Published 15 Nov 2012",

year = "2013",

language = "English",

isbn = "9780273757399",

publisher = "Pearson Education Ltd.",

address = "United Kingdom",

}

TY - BOOK

T1 - Fundamentals of Retailing and Shopper Marketing

AU - Hillesland, Jan

AU - Rudolph, Thomas

AU - Meise, Jan Niklas

AU - Gisholt, Odd

AU - Bendixen, Alf

AU - Fjeldstad , Truls

AU - Nordfält, Jens

AU - Clement, Jesper

N1 - Published 15 Nov 2012

PY - 2013

Y1 - 2013

M3 - Book

SN - 9780273757399

SN - 0273757393

BT - Fundamentals of Retailing and Shopper Marketing

PB - Pearson Education Ltd.

CY - Harlow

ER -