Fundamentals of Retailing and Shopper Marketing

Jan Hillesland, Thomas Rudolph, Jan Niklas Meise, Odd Gisholt, Alf Bendixen, Truls Fjeldstad , Jens Nordfält, Jesper Clement

Research output: Book/ReportBookCommunication

Original languageEnglish
Place of PublicationHarlow
PublisherPearson Education Ltd.
Number of pages340
ISBN (Print)9780273757399, 0273757393
ISBN (Electronic)9780276757429, 9780273782421
Publication statusPublished - 2013

Bibliographical note

Published 15 Nov 2012

Cite this

Hillesland, J., Rudolph, T., Meise, J. N., Gisholt, O., Bendixen, A., Fjeldstad , T., Nordfält, J., & Clement, J. (2013). Fundamentals of Retailing and Shopper Marketing. Pearson Education Ltd. http://libsearch.cbs.dk/primo_library/libweb/action/dlDisplay.do?docId=CBS01000588373&vid=CBS&afterPDS=true