I designate my work as a semeiotic of knowledge organization in a somewhat wide meaning of the concept. A somewhat wide meaning means that it is not restricted to LIS research in keywords or representational theory of documents or thesauri construction etc. It builds upon and is inspired by the semeiotic of Peirce. It understands development of signs as a process of knowledge organization. Here, the focus is on branding, emotions and scientific knowledge. Therefore, the aim of the thesis is to present the concepts: the fundamental sign, the significance‐effect, semeiotic constructivism and the knowledge profile, and to suggest some relations between them. The main questions I pursue, and which this thesis hopefully will give answers to, are: Is it possible to define and describe the above mentioned concepts, which have their theoretical starting point in the semeiotic of Peirce? And is it possible to outline a use of these concepts?
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