From Resistance to Opportunity-Seeking: Strategic Responses to Institutional Pressures for Corporate Social Responsibility in the Nordic Fashion Industry

    Research output: Contribution to journalJournal articleResearchpeer-review

    Abstract

    Using survey responses from 400 fashion companies in Denmark, Norway, Sweden, Finland, and Iceland, we examine the diversity of strategic responses to
    institutional pressures for corporate social responsibility (CSR) within the Nordic fashion industry. We also develop and test a new model of strategic responses to institutional pressures that encompasses both resistance and opportunity-seeking behaviour. Our results suggest that it is inconsistent pressures within, rather than between, stake-holder groups that shape strategic responses to CSR pressures and that increasing pressures stimulates opportunity-seeking at the expense of compliance.
    Using survey responses from 400 fashion companies in Denmark, Norway, Sweden, Finland, and Iceland, we examine the diversity of strategic responses to
    institutional pressures for corporate social responsibility (CSR) within the Nordic fashion industry. We also develop and test a new model of strategic responses to institutional pressures that encompasses both resistance and opportunity-seeking behaviour. Our results suggest that it is inconsistent pressures within, rather than between, stake-holder groups that shape strategic responses to CSR pressures and that increasing pressures stimulates opportunity-seeking at the expense of compliance.
    LanguageEnglish
    JournalJournal of Business Ethics
    Volume119
    Issue number2
    Pages245-264
    Number of pages20
    ISSN0167-4544
    DOIs
    StatePublished - Jan 2014

    Keywords

      Cite this

      @article{4e49f37bc82a463d924e59edc95df14a,
      title = "From Resistance to Opportunity-Seeking: Strategic Responses to Institutional Pressures for Corporate Social Responsibility in the Nordic Fashion Industry",
      abstract = "Using survey responses from 400 fashion companies in Denmark, Norway, Sweden, Finland, and Iceland, we examine the diversity of strategic responses toinstitutional pressures for corporate social responsibility (CSR) within the Nordic fashion industry. We also develop and test a new model of strategic responses to institutional pressures that encompasses both resistance and opportunity-seeking behaviour. Our results suggest that it is inconsistent pressures within, rather than between, stake-holder groups that shape strategic responses to CSR pressures and that increasing pressures stimulates opportunity-seeking at the expense of compliance.",
      keywords = "Corporate social responsibility, Sustainability, Institutional pressures, Strategic responses",
      author = "{Gjerdrum Pedersen}, {Esben Rahbek} and Wencke Gwozdz",
      year = "2014",
      month = "1",
      doi = "10.1007/s10551-013-1630-5",
      language = "English",
      volume = "119",
      pages = "245--264",
      journal = "Journal of Business Ethics",
      issn = "0167-4544",
      publisher = "Springer",
      number = "2",

      }

      TY - JOUR

      T1 - From Resistance to Opportunity-Seeking

      T2 - Journal of Business Ethics

      AU - Gjerdrum Pedersen,Esben Rahbek

      AU - Gwozdz,Wencke

      PY - 2014/1

      Y1 - 2014/1

      N2 - Using survey responses from 400 fashion companies in Denmark, Norway, Sweden, Finland, and Iceland, we examine the diversity of strategic responses toinstitutional pressures for corporate social responsibility (CSR) within the Nordic fashion industry. We also develop and test a new model of strategic responses to institutional pressures that encompasses both resistance and opportunity-seeking behaviour. Our results suggest that it is inconsistent pressures within, rather than between, stake-holder groups that shape strategic responses to CSR pressures and that increasing pressures stimulates opportunity-seeking at the expense of compliance.

      AB - Using survey responses from 400 fashion companies in Denmark, Norway, Sweden, Finland, and Iceland, we examine the diversity of strategic responses toinstitutional pressures for corporate social responsibility (CSR) within the Nordic fashion industry. We also develop and test a new model of strategic responses to institutional pressures that encompasses both resistance and opportunity-seeking behaviour. Our results suggest that it is inconsistent pressures within, rather than between, stake-holder groups that shape strategic responses to CSR pressures and that increasing pressures stimulates opportunity-seeking at the expense of compliance.

      KW - Corporate social responsibility

      KW - Sustainability

      KW - Institutional pressures

      KW - Strategic responses

      U2 - 10.1007/s10551-013-1630-5

      DO - 10.1007/s10551-013-1630-5

      M3 - Journal article

      VL - 119

      SP - 245

      EP - 264

      JO - Journal of Business Ethics

      JF - Journal of Business Ethics

      SN - 0167-4544

      IS - 2

      ER -