From Reengineering to Process Management: A Longitudinal Study of BPR in a Danish Manufacturing Company

Michael Holm Larsen, Niels Bjørn-Andersen

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    This paper is a longitudinal study of BPR initiatives at Enzyme Business carried out between January 1994 and March 1998 in Novo Nordisk A/S, one of the largest companies in Denmark and the world's largest producer of industrial enzymes with a market share of more than 50%. The paper provides empirical insight from a number of BPR-projects and related BPR-initiatives, e.g. Business System Reengineering projects. The paper suggests that reengineering focusing on process orientation and customer satisfaction in a functional organisation is a valid alternative to a fully implemented process organisation. Novo Nordisk Enzyme Business employs this approach by integrating functional, industrial, and business process strategies. As no process owner exists in this setting, a role as a so-called Flowmaker is established in order to facilitate and further streamline the activities of each reengineered process. Furthermore, it is concluded that several iterations in the Business System Diamond is required in order to mature the organisation in applying and obtaining success by the concept of Business Process Reengineering.
    Original languageEnglish
    Title of host publicationProceedings of the 34th Annual Hawaii International Conference on System Sciences. HICSS 2001
    EditorsRalph H. Sprague, Jr.
    Number of pages13
    Place of PublicationLos Alamitos, CA
    Publication date2001
    ISBN (Print)0769509819
    Publication statusPublished - 2001
    EventThe 34th Hawaii International Conference on System Sciences. HICSS 2001 - Island of Maui, Hawaii, United States
    Duration: 3 Jan 20016 Jan 2001
    Conference number: 34


    ConferenceThe 34th Hawaii International Conference on System Sciences. HICSS 2001
    Country/TerritoryUnited States
    CityIsland of Maui, Hawaii
    SeriesProceedings of the Annual Hawaii International Conference on System Sciences

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