From Practice: Driving Product Development with Antropological Market Research. Turnaround in a Danish Taloid Paper

Christian V. Alsted, Claus J. Varnes

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date2005
Publication statusPublished - 2005
EventEIASM 2005 Proceedings of the 12th International Product Development Management Conference, Copenhagen - Copenhagen, Denmark
Duration: 12 Jun 200514 Jun 2005

Conference

ConferenceEIASM 2005 Proceedings of the 12th International Product Development Management Conference, Copenhagen
CountryDenmark
CityCopenhagen
Period12/06/200514/06/2005

Cite this

Alsted, C. V., & Varnes, C. J. (2005). From Practice: Driving Product Development with Antropological Market Research. Turnaround in a Danish Taloid Paper. Paper presented at EIASM 2005 Proceedings of the 12th International Product Development Management Conference, Copenhagen, Copenhagen, Denmark.