From People to Profit: How Loyal Employees and Customers Improve the Bottom Line

Lars Grønholdt; Anne Martensen

From People to Profit: How Loyal Employees and Customers Improve the Bottom Line

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research

Original language	English
Title of host publication	Proceedings of QMOD 2002 Busan Conference. : The 5th International Conference on Quality Management and Organisational Development, Busan, Korea, 29-31 October 2002
Publication date	2002
Pages	198-203
Publication status	Published - 2002
Event	The 5th International Conference on Quality Management and Organisational Development - Busea, Korea Duration: 29 Oct 2002 → 31 Oct 2002 Conference number: 5

Conference

Conference	The 5th International Conference on Quality Management and Organisational Development
Number	5
City	Busea, Korea
Period	29/10/2002 → 31/10/2002

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@inproceedings{f8cbabc0c02211db9769000ea68e967b,

title = "From People to Profit: How Loyal Employees and Customers Improve the Bottom Line",

keywords = "Kundeloyalitet, Medarbejderloyalitet, Profitabilitet",

author = "Lars Gr{\o}nholdt and Anne Martensen",

note = "Opstilling: 658.901 gr{\o} L{\o}be nr.: 027522; The 5th International Conference on Quality Management and Organisational Development ; Conference date: 29-10-2002 Through 31-10-2002",

year = "2002",

language = "English",

pages = "198--203",

booktitle = "Proceedings of QMOD 2002 Busan Conference.",

}

Grønholdt, L & Martensen, A 2002, From People to Profit: How Loyal Employees and Customers Improve the Bottom Line. in Proceedings of QMOD 2002 Busan Conference.: The 5th International Conference on Quality Management and Organisational Development, Busan, Korea, 29-31 October 2002. pp. 198-203, The 5th International Conference on Quality Management and Organisational Development, Busea, Korea, 29/10/2002.

From People to Profit: How Loyal Employees and Customers Improve the Bottom Line. / Grønholdt, Lars; Martensen, Anne.
Proceedings of QMOD 2002 Busan Conference.: The 5th International Conference on Quality Management and Organisational Development, Busan, Korea, 29-31 October 2002. 2002. p. 198-203.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research

TY - GEN

T1 - From People to Profit

T2 - The 5th International Conference on Quality Management and Organisational Development

AU - Grønholdt, Lars

AU - Martensen, Anne

N1 - Conference code: 5

PY - 2002

Y1 - 2002

KW - Kundeloyalitet

KW - Medarbejderloyalitet

KW - Profitabilitet

M3 - Article in proceedings

SP - 198

EP - 203

BT - Proceedings of QMOD 2002 Busan Conference.

Y2 - 29 October 2002 through 31 October 2002

ER -