From Buzz to Bucks: The Impact of Social Media Opinions on the Locus of Innovation

Wenping Zhang, Lele Kang, Qiqi Jiang, Lei Pei

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

Social media influences business practices such as innovation activities. This study is anchored in the theoretical paradigm of strategic information technology (IT) alignment and the literature on social media and its business value. We examine how the valence and volume of user-generated content (UGC) from social media influence firm-level innovation strategies. Based on an analysis of five years of panel data for 886 listed firms and their 6.2 million relevant microblogs, we observed three interesting results. First, the valence of social media UGC has a U-shaped relationship with firms’ innovation investments; and compared with neutral UGC, both negative and positive content lead to more innovation investment. Second, we found that this curvilinear relationship is mitigated as the volume of UGC increases. Third, we verified that increasing innovation investment improves firm performance. We then examined these findings using a series of strict robustness checks and discussed our study’s contribution to theory and practice.
Social media influences business practices such as innovation activities. This study is anchored in the theoretical paradigm of strategic information technology (IT) alignment and the literature on social media and its business value. We examine how the valence and volume of user-generated content (UGC) from social media influence firm-level innovation strategies. Based on an analysis of five years of panel data for 886 listed firms and their 6.2 million relevant microblogs, we observed three interesting results. First, the valence of social media UGC has a U-shaped relationship with firms’ innovation investments; and compared with neutral UGC, both negative and positive content lead to more innovation investment. Second, we found that this curvilinear relationship is mitigated as the volume of UGC increases. Third, we verified that increasing innovation investment improves firm performance. We then examined these findings using a series of strict robustness checks and discussed our study’s contribution to theory and practice.
LanguageEnglish
JournalElectronic Commerce Research and Applications
Volume30
Pages125-137
Number of pages13
ISSN1567-4223
DOIs
StatePublished - 2018

Cite this

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abstract = "Social media influences business practices such as innovation activities. This study is anchored in the theoretical paradigm of strategic information technology (IT) alignment and the literature on social media and its business value. We examine how the valence and volume of user-generated content (UGC) from social media influence firm-level innovation strategies. Based on an analysis of five years of panel data for 886 listed firms and their 6.2 million relevant microblogs, we observed three interesting results. First, the valence of social media UGC has a U-shaped relationship with firms’ innovation investments; and compared with neutral UGC, both negative and positive content lead to more innovation investment. Second, we found that this curvilinear relationship is mitigated as the volume of UGC increases. Third, we verified that increasing innovation investment improves firm performance. We then examined these findings using a series of strict robustness checks and discussed our study’s contribution to theory and practice.",
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From Buzz to Bucks : The Impact of Social Media Opinions on the Locus of Innovation. / Zhang, Wenping; Kang, Lele; Jiang, Qiqi ; Pei, Lei.

In: Electronic Commerce Research and Applications, Vol. 30, 2018, p. 125-137.

Research output: Contribution to journalJournal articleResearchpeer-review

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