Abstract
Purpose: This study investigates the moral framing of an ethical issue by various actors and looks at the agenda setting effects between news media and the active online public as represented in social media.
Design: We coded 4114 sentences manually and conducted an analysis of conditional probability of co-occurrence between actors and issues to identify associative frames. An ARIMA model and time series are applied to detect the interplay between the active online public and news media over a period of three months.
Findings: The analysis reveals different framings of the ethical issue by various actors. Furthermore, evidence of a bi-directional relationship between news media and the active online public is found, whereby the news media more strongly precedes social media.
Originality: We apply an audience-driven framework that conceptualizes parts of the general public as the active online public. This is the first study, where a time series analysis of associated frames between news media and social media is conducted.
Design: We coded 4114 sentences manually and conducted an analysis of conditional probability of co-occurrence between actors and issues to identify associative frames. An ARIMA model and time series are applied to detect the interplay between the active online public and news media over a period of three months.
Findings: The analysis reveals different framings of the ethical issue by various actors. Furthermore, evidence of a bi-directional relationship between news media and the active online public is found, whereby the news media more strongly precedes social media.
Originality: We apply an audience-driven framework that conceptualizes parts of the general public as the active online public. This is the first study, where a time series analysis of associated frames between news media and social media is conducted.
| Original language | English |
|---|---|
| Publication date | 2013 |
| Number of pages | 22 |
| Publication status | Published - 2013 |
| Event | ICA Pre-conference 2013: CSR and Communication: Extending the Agenda - Cass Business School, London, United Kingdom Duration: 17 Jun 2013 → 17 Jun 2013 http://csrandcommunication.files.wordpress.com/2012/12/csr-preica-2013-shortprog.pdf |
Conference
| Conference | ICA Pre-conference 2013 |
|---|---|
| Location | Cass Business School |
| Country | United Kingdom |
| City | London |
| Period | 17/06/2013 → 17/06/2013 |
| Internet address |