Fragrance and Perfume in West Europe

Brian Moeran

    Research output: Working paperResearch

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    Fragrance and perfume connect with our most basic and primitive window on the world – our sense of smell. Animals use their sense of smell to find food, sense danger and mate. So, too, do human beings. Mothers and their babies bond through smell. Smell triggers memories buried long in our unconscious, probably because our sense of smell is linked directly to the limbic system, the oldest part of the brain, which is the seat of emotion and memory. Throughout the ages in Western civilization, fragrance has been used to communicate spirituality, passion, and both masculinity and femininity.
    Original languageEnglish
    Place of PublicationFrederiksberg
    Publisherimagine.. CBS
    Number of pages14
    Publication statusPublished - Nov 2009
    SeriesCreative Encounters Working Paper


    • Classification
    • Fashion
    • Fragrance market
    • Fragrance production
    • History
    • Language

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