| Original language | Danish |
|---|---|
| Title of host publication | Integreret markedskommunikation |
| Editors | Kristian Eiberg, Erich Karsholt, Simon Torp |
| Place of Publication | Frederiksberg |
| Publisher | Samfundslitteratur |
| Publication date | 2008 |
| Pages | 29-40 |
| ISBN (Print) | 87-5931-240-8 |
| Publication status | Published - 2008 |
Cite this
Christensen, L. T., & Morsing, M. (2008). Fra produktbranding til corporate branding. In K. Eiberg, E. Karsholt, & S. Torp (Eds.), Integreret markedskommunikation (pp. 29-40). Samfundslitteratur.