Fra produktbranding til corporate branding

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	Danish
Title of host publication	Integreret markedskommunikation
Editors	Kristian Eiberg, Erich Karsholt, Simon Torp
Place of Publication	Frederiksberg
Publisher	Samfundslitteratur
Publication date	2008
Pages	29-40
ISBN (Print)	87-5931-240-8
Publication status	Published - 2008

CBS Remote Access

@inbook{2b11ef40d01111dd8e8d000ea68e967b,

title = "Fra produktbranding til corporate branding",

author = "Christensen, {Lars Th{\o}ger} and Mette Morsing",

year = "2008",

language = "Dansk",

isbn = "87-5931-240-8",

pages = "29--40",

editor = "Kristian Eiberg and Erich Karsholt and Simon Torp",

booktitle = "Integreret markedskommunikation",

publisher = "Samfundslitteratur",

address = "Danmark",

}