Fra produktbranding til corporate branding

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Original languageDanish
    Title of host publicationIntegreret markedskommunikation
    EditorsKristian Eiberg, Erich Karsholt, Simon Torp
    Place of PublicationFrederiksberg
    PublisherSamfundslitteratur
    Publication date2008
    Pages29-40
    ISBN (Print)87-5931-240-8
    Publication statusPublished - 2008

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