Fra produktbranding til corporate branding

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    Original languageDanish
    Title of host publicationIntegreret markedskommunikation
    EditorsKristian Eiberg, Erich Karsholt, Simon Torp
    Place of PublicationFrederiksberg
    PublisherSamfundslitteratur
    Publication date2008
    Pages29-40
    ISBN (Print)87-5931-240-8
    Publication statusPublished - 2008

    Cite this

    Christensen, L. T., & Morsing, M. (2008). Fra produktbranding til corporate branding. In K. Eiberg, E. Karsholt, & S. Torp (Eds.), Integreret markedskommunikation (pp. 29-40). Samfundslitteratur.