Original language | Danish |
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Title of host publication | Integreret markedskommunikation |
Editors | Kristian Eiberg, Erich Karsholt, Simon Torp |
Place of Publication | Frederiksberg |
Publisher | Samfundslitteratur |
Publication date | 2008 |
Pages | 29-40 |
ISBN (Print) | 87-5931-240-8 |
Publication status | Published - 2008 |
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Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review