Four Tactics for Implementing a Balanced Digital Platform Strategy

Kimmo Karhu, Robin Gustafsson, Ben Eaton, Ola Henfridsson, Carsten Sørensen

Research output: Contribution to journalJournal articleResearchpeer-review


Digital platforms, such as Apple’s iOS and Google’s Android, face two major challenges in maintaining their competitive positions. First, the ever-increasing variety of thirdparty apps risks fragmenting a platform and requires the platform owner to use controls to maintain platform unity. Second, a too-open approach may invite competitors to exploit a platform. A balanced digital platform strategy requires a platform owner to deploy four tactics—leverage, control, exploit, and defense—to make the necessary trade-offs between variety and unity, and open and closed.
Original languageEnglish
JournalMIS Quarterly Executive
Issue number2
Pages (from-to)105-120
Number of pages16
Publication statusPublished - Jun 2020

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