Abstract
Digital platforms, such as Apple’s iOS and Google’s Android, face two major challenges in maintaining their competitive positions. First, the ever-increasing variety of thirdparty apps risks fragmenting a platform and requires the platform owner to use controls to maintain platform unity. Second, a too-open approach may invite competitors to exploit a platform. A balanced digital platform strategy requires a platform owner to deploy four tactics—leverage, control, exploit, and defense—to make the necessary trade-offs between variety and unity, and open and closed.
Original language | English |
---|---|
Journal | MIS Quarterly Executive |
Volume | 19 |
Issue number | 2 |
Pages (from-to) | 105-120 |
Number of pages | 16 |
ISSN | 1540-1960 |
DOIs | |
Publication status | Published - Jun 2020 |