Fostering Creativity Through Artistic Interventions: Two Stories of Failed Attempts to Commodify Creativity

Elena Raviola, Claudia Schnugg

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Abstract

The author introduces two central concepts, the 'Magic if' and the 'Given Circumstances', which are part of the system of acting techniques developed by Russian actor and theatre director Konstantin Stanislavski. These two intertwining concepts function as practical tools in his profession as actor and director. The author presents an example of his work as the artist in an 18-month long artistic intervention project conducted in a mid-sized Swedish municipality during 2010-2011. He focused on an episode about halfway through the intervention when participants lost confidence and started to question the project. To exemplify how the author used acting and directing competences during the critical moment in the organizational intervention, he describes the process as a four-step analysis and transformational model: framing reality as theatre, analysing by re-enacting, reformulating circumstances at play, and re-playing the game. From these steps the actor/director uses a number of strategies and specific professional competencies.
Original languageEnglish
Title of host publicationArtistic Interventions in Organizations : Research, Theory and Practice
EditorsUlla Johansson Sköldberg, Jill Woodilla, Ariane Berthoin Antal
Number of pages17
Place of PublicationAbingdon
PublisherRoutledge
Publication date2015
Pages90-106
Chapter6
ISBN (Print)9781138821132
ISBN (Electronic)9781315743486, 9781317589273
DOIs
Publication statusPublished - 2015
SeriesRoutledge Research in Creative and Cultural Industries Management
Volume4

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