Fortitude in Markets for High Tech Products: Using Socratic Dialogue to Manage Seller-Buyer Communication

Martina Sophia Lundin, Morten Thanning Vendelø

    Research output: Contribution to conferencePaperResearch

    Original languageEnglish
    Publication date2004
    Publication statusPublished - 2004
    EventThe 45th Western Academy of Management Conference, Alyeska Resort - Alaska, Canada
    Duration: 31 Mar 20044 Apr 2004
    Conference number: 45

    Conference

    ConferenceThe 45th Western Academy of Management Conference, Alyeska Resort
    Number45
    CountryCanada
    CityAlaska
    Period31/03/200404/04/2004

    Cite this

    Lundin, M. S., & Vendelø, M. T. (2004). Fortitude in Markets for High Tech Products: Using Socratic Dialogue to Manage Seller-Buyer Communication. Paper presented at The 45th Western Academy of Management Conference, Alyeska Resort, Alaska, Canada.